business sign Myrtle Beach

Characteristics of An Effective Business Sign

Starting a new business is not that hard when you know what to prioritize and having an effective business sign is one. You do not need neon lights flashing for people to take notice of your company’s presence. All you need is a business sign, whether indoors or outdoors, that portrays the message you want your clients to know. An effective business sign is taking into consideration the color, graphics, font styles, message and also the dimension of the sign, to name a few components.

Important Characteristics of a Business Sign

  1. Shares Vital Information

An effective business sign should immediately give out vital information to its reader or potential client. By informative, it means giving out business details such as business name, contact number, logo/design, and the business’ physical address. Information such as news of unique sales, occasions or promos– such as totally free coffee offered throughout a certain week can also be included. Efficient indicators positioned inside a company could show shop plans for reimbursements or summaries of items offer for sale.

  1. Visibility is Key

Without obtaining focus, a business sign becomes a liability to a company. Numerous factors come into exactly how noticeable your company sign is such as the dimension and also the elevation of the indicator. Other factors such as business sign positioning or geographical placement, color selection, illumination of shades as well as shade comparison are also important points to consider. High-quality of graphics or digital photography used, the comparison in between history shade as well as the message, typeface dimension of the message and also whether various other media are utilized, such as illumination should also be considered in creating a business sign. Efficient presence suggests a business sign is literally readable by as many individuals as feasible.

  1. Close Distance

Just how close an exterior business sign, such as a signboard, really is to the business establishes its efficiency. A sign that is a far away can trigger the possible consumer to forget he saw it unless there are several signs repeated as the consumer gets closer to the location.

Interior business signs should also be placed in ideal locations– as an example, return or exchange details signs should be straight near the sales register or client service location. However, business signs with purchasing suggestions as well as service or product information must be put straight by the item on the rack or the workplace of the individual giving the solution. Furthermore, alerting signs should be put near to the resource of a possible risk or its option, such as signs to clean hands in a washroom for dining establishment employees.

  1. The Length of the Message

Due to the fact that business signs are placed in a limited area with limited space, the messages they show should be quick and clear. Business signs with too long messages may just bore the reader or possible client. In fact, the longer the message is, the smaller sized font should be used which makes it more challenging to read at a distant. This is specifically true for business signs placed outside. However, business signs placed indoors could have longer messages since the reader can get up close and be able to read the sign longer.

An effective business sign is one that can deliver a brief but meaningful message to its reader, whether place indoors or outdoors. Unlimited Printing & Signs is here to help you with all your signs and banners. Call us today.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290

www. upsprinting.com

Banner Myrtle Beach

Seven Large Banner Design Tips and How To Make It Work

When it concerns establishing and producing a banner for your business or service, there are numerous elements that you need to think of. Likewise, if you’re fairly experienced in other types of a print design (e.g. sticker label or pamphlet design etc), there are a number of aspects of a great banner design that most designers forget but are important to the success of your banner.

Unlike other print media products, banners must be quickly easy to read and understand from a safe range. This is why there are numerous elements of the design procedure that ought to be highlighted to make this work.

  1. Banner Positioning

The very first thing you require to take into account prior to any style is where to put your banner. You may believe that it is the other way around. However, understanding where to put your banner puts a significant impact on the choice of color scheme (or maybe the entire design) to be utilized for your banner. Ideally, the color style of your banner should be exceptionally different in contrast to its positioning.

  1. Utilize big text

According to Unlimited Printing & Signs, there is something that you need to bear in mind concerning banners (that differs from great deals of different other marketing items such as sales brochures in addition to brochures). In a lot of cases, the function is to stick out from the rest. This is why you need to make sure that any sort of product produced on your banner is made up in a huge readable message. Your banner will be put at a range which implies that individuals will read it from afar.

  1. Utilize a strong and easy to understand typeface

As much as you need to consider the size of the typeface to utilize in your banner, the font design and weight likewise play a huge function in getting your message to your customers. Different typefaces are offered and it might be appealing to utilize as numerous typefaces as you like, however, consider your readers. Frequently, lively sans-serif typefaces will definitely be more reasonable compared to serif typefaces yet this policy is not truly uncompromising.

  1. Offer an uncomplicated message

Another vital thing to note is to keep the message or copy as short as possible. Numerous reliable banners are truly basic when it comes to the genuine message. Why?

The problem here is to get in touch with your readers in as little time as possible. When making your banner, make the effort to examine your copy and remove what is not required.

  1. Consist of just needed information

Much like in composing your message, include only what is essential when it pertains to important information. You need to think of your goal and what you wish to accomplish.

To do this, think of what you wish to attain with your banner. Do you simply wish to raise brand name awareness? Or are you looking for to notify consumers relating to a specific product/service or component of your business? If you’re merely intending to improve trademark name awareness with your banner, then all you require to put is your logo design and brand.

6. High-quality images and images are a should

The primary function of a banner is to stand apart which you need to do whatever it requires to bring in customers. Now that you have the best message, font style, and font style size, it is time to think of utilizing top quality images or images. Premium images likewise develop a higher effect just like any significant copy or message.

  1. Constantly keep your trademark in mind

Lastly, it is important to bear in mind that although all the elements mentioned in this summary will undoubtedly help your banner to stand apart, you require to keep your brand in mind throughout the entire design process. Even if a specific shade might be the brightest, it does not constantly recommend it requires to be utilized in your banner design if it does not balance your existing trademark name.

Banners just end up being reliable when you integrate the following information discussed above. In addition, an efficient brand is likewise depending on your company printer.

Make the mindful effort to constantly pick a trusted partner like Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

Sales Brochure North Myrtle Beach

13 Powerful Tips To Improve Your Sales Brochures’ Efficiency

How can you improve the efficiency of your sales brochures? How do you create content that will encourage your target customers to read and respond to your brochures and flyers? To help you deal with these concerns, here are 13 design and copywriting tips to make the sales literature you hand out to your customers more effectively.

If you are planning to make a flyer or sales brochure with the help of Unlimited Printing & Signs to boost your business or to promote a brand new product or service, you may be thinking how you can elicit a good response. After all, making and sending sales brochures implies that you will be spending a significant amount of cash. Apart from that, the cost is not the only thing you have to concern yourself with. Each literary piece you hand out will leave an impression on your prospective customers. Leave a bad impression, and you will have higher chances of turning customers away and losing sales. So, is there anything you can do to guarantee the success of your next sales brochure or flyer?

  1. Know Your Customer

Before spending time planning a sales brochure with Unlimited Printing & Signs, you need to know and understand your clients. Ask yourself why should they buy your products? What benefits can they get? What problems will your product or service solve for them? You need to know the answers to these crucial questions. Speak with your salespeople. Ask your clients. Use their responses to help you in deciding which advantages to highlight in your brochure.

  1. Prepare your brochure for AIDA

AIDA means Attention, Interest, Desire, and Action. It simply means that an effective sales brochure will get the attention of the reader, encourage him or her to read further, increase the desire to buy the service or product, entice them to make a certain action using powerful call to actions like call and schedule an appointment, buy now, return a postcard, or visit our website.

  1. Avoid placing a photo of your building on the sales brochure’s cover

It is understandable to be very proud of your building and with the growth of your company. However, your clients do not really care how big your building is and how proud you are of your company. What they want to know is if your products can meet their needs. Avoid wasting space that you can use to market your products or services and persuade your clients to purchase now.

  1. Use photos that are important to your client

Your clients want to see the product that you are selling or photos of what it has to offer, or emotions that they will feel when they use the product or service. So, you need to make sure that these images are not only clear but also professional looking.

  1. Sell, do not tell

Your existing and potential clients are not really interested in your products or your company. Their main priorities are themselves and maybe their own businesses. To grab their attention, your brochure has to concentrate on the advantages they will enjoy by getting your product or service.

Think it over. How many men and women purchase a smartphone just for the purpose of carrying it around all day, or perhaps because they will actually use it as a phone? They purchase them to keep in touch with others, keep updated about various events, share details with written words, photos, to get answers to queries quickly, and in some instances, just to show off that they’ve got the latest and coolest gadget. Because of all these, manufacturers and service providers make sure that their smartphones are fully functional, works well when taking photos, and so on.

  1. Your headlines and graphics must be relevant to your audience

The typical reader needs 5 seconds or less to look at the cover of a sales brochure and judge if they want to read it or not. If the headline or graphics featured on your brochure’s cover are dull, only a few recipients will take the time to open it.

  1. Use headlines inside your brochure that highlight the benefits

When you have enticed the recipient to open your sales brochure, what they will do next is skim the headlines inside. Use these headlines to keep them interested so they will read through your copy.

  1. Use bullet points to highlight the primary features of your offered product or service

Clients and entrepreneurs alike are always pressed for time and have several advertisements competing for their attention. Therefore they have a tendency to read through copy quickly. Bullet points will help them focus on what you offer and direct them towards the action that you want them to make next.

  1. Concentrate on readability

Avoid making it hard for people to read your brochure. For example, do not use a gray type on a white background or a dark type on a dark background. You should also avoid creating pages that are filled with small text. What you can do is break up blocks of text with headlines or by using white space.

  1. Inform them what they should do after reading the copy

Once you interest your reader in the product or service that you are promoting, the next step is to inform them how they can get it. Do not assume that they are going to search for your phone number and call you or perhaps go to your website. Unless you let them know what they should do, there’s a possibility that they will make the wrong one – like calling a different vendor or service provider rather than you.

  1. Given a good explanation why they should act now

Your efforts of getting the attention, building interest, and desire of your customer will all go to waste if you fail to urge your reader to act now and forget to give them a reason why they should do so. The client will proceed to the next thing that attracts their attention and forget that your company existed. A few of the more typical offers to get your potential clients to purchase now are special discounts that can only be used before a certain date, a free gift if you buy before a certain date, and rebates if you purchase before a specific date. Others that do not involve giveaways or discounts are reminders to purchase now due to limited supplies, or perhaps because the prices will be increasing.

  1. Make it simple to respond

Make sure that your business name, phone number as well as your website link can be located easily in your flyer or sales brochure. Don’t forget to add links to your social media accounts like Facebook, LinkedIn, Google+, Pinterest, and Twitter. You should also consider including a QR code that will take your customers to a page where they can find your product or signup for your newsletter.

  1. Eliminate the risk

When you have developed the desire to get your customers to buy what you are selling, you may still lose the sale in case the client has issues about buying from you. So be sure to add in a money back guarantee to relieve your customer’s fear.

Contact Unlimited Printing & Signs when you are ready to create your sales brochure. We can help you with the design and printing of an effective sales brochure.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

Print Design Myrtle Beach

What You Need to Understand about Print Design Terms

Print Design Myrtle BeachIf you’ve ever worked with a design firm on a printed brochure or marketing collateral, it may seem like they’re speaking a foreign language. The print design world consists of many words and phrases that are unknown to the local business owner. However if you don’t comprehend the basic terminology, you could end with a printed piece that does not look the way you desire. Worse, it might cause the feared (and costly) reprint procedure – an outcome no one desires.

To assist in making certain your print jobs come out right the first time, here’s a basic glossary of crucial print design terms.

Bleed. Print design experts refer bleed as a design element that extends past the edge of the paper. Graphic designers indicate a bleed by setting up the document with a bleed mark, typically determining 0.125 inches past the trim area of the last printed piece.

CMYK.  Represents the ink combination most typically used in 4-color process or digital printing: cyan (blue), magenta, yellow and black (represented by the “K”). Images on print documents are printed in CMYK and must be converted from other color formats to CMYK prior to printing, unless it is a low-Pantone color run.

Pantone colors. Also referred to as Pantone Color Matching System (PMS), these consist of a set of universally accepted colors that every printer in the world can reproduce. Each Pantone color comes with RGB, CMYK, hexadecimal and Pantone color codes. Using these codes assists produce color consistency throughout digital and print business branding materials.

Crop marks. Printers typically fit several print pieces into one big sheet of paper. Crop marks suggest where the printer needs to make cuts to the last printed piece. They are likewise utilized to cut and separate the excess paper and other prints.

Digital printing. Likewise called 4-color procedure printing, digital printing is particularly for CMYK color. It is most cost-efficient for smaller amounts (for example 200 up to 1,000 pieces), as it requires less prep work for the printer.

Finish. This refers to the surface area quality of the paper used for the printed piece. Various kinds of paper have different surfaces, such as matte, appeal, glossy or textured surface. Typically utilized finishes consist of glossy and matte.

Balanced out printing. Offset printing is typically utilized for bigger print jobs of 1,000 pieces and up. The printer establishes a different plate for each color, and runs every print through each color plate to develop the last printed piece. This requires more setup on the part of the printer. However it allows both Pantone colors and CMYK to be utilized on the press, and allows for larger initial runs along with re-prints for larger jobs.

PPI/DPI. PPI  simply means “pixels per inch”; DPI represents “dots per inch.” Both are used to communicate to a printing device the resolution of images, and since they refer to the same measurement and can be used reciprocally. There are two basic PPI measurements, with 72ppi referring to the best resolution for a computer monitor, and 300ppi referring the best resolution for printed output.

Print file images should be at 300ppi prior to sending out to print; otherwise they will look pixilated and blurry. If 300ppi images are printing blurred, it means they are too few pixels for the image print location, and a larger image is needed. Making the image larger in Photoshop will not fix the pixilation issue.

RGB. RGB is an acronym for “red, green and blue” – the colors that comprise all the color mixes seen on a computer screen. Images and documents set for screen viewing are typically in RGB. In order to utilize the images for print, they must be transformed to CMYK in Photoshop. It likewise assists to make sure they’re at 300ppi, as images taken from the Internet are typically set to 72ppi and may not be large sufficient to print.

Proof. After prepping the last design files, the printer sets up a printing proof, which is typically a digital file in PDF format. Reviewing a print sample is necessary for determining any design or content-related issues prior to the piece being sent out to press. As soon as you authorize a proof, you cannot make anymore modifications. The very best method to examine the digital evidence file (if it’s a PDF) is to open it and view it carefully in Adobe Acrobat. Do not print it for evaluation on your office or home computer system, as these printers use different inks and not up to par with expert printers. Viewing the proof on a computer system screen is the closest you can get to the actual end product. Any differences will be minimal.

If your graphic designer uses a term you do not comprehend, always request an explanation. Both of you and your finished print piece will take advantage of a much better understanding of basic print design terms.

Contact UPS Printing for all your design needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

Booth Signs Myrtle Beach

Exhibitor Best Practices for Booth Signs

Booth Signs Myrtle BeachAn appealing trade show display is not all about vibrant colors, loud graphics and fancy lights. It’s about a simple and crisp design that speaks a clear message to your audience

Table Cover- The fundamentals of an effective table cover are very important. If you aren’t provided a table cover by the expo promoters, or don’t like the ones provided, here are some suggestions. Good throws conceal dirt, match business brand name colors, do not wrinkle quickly, and are washable. Alternatives are a conventional table top throw, fitted throws that aesthetically deliver various appealing shapes (rectangular, cylinder, curves), or the basic use of a runner placed in the center of the table. Most individuals who invest in a fitted cover also buy the table in the appropriate size. Then they aren’t at the mercy of what the venue offers in the booths. Custom-made printing on the cover provides a much more professional image. A basic option is simply one or two colors printed on a contrasting color fabric. Leading grade table toppers are printed full color and with complete bleed.

Pop-up Display – these come in a vast range of sizes and shapes with differing costs. Whatever you pick, make certain you have an eye-catching design for your booth to set it apart from your rivals. For this, here are some important rules:

  1. a) Make your text and logo clearly visible and legible from a distance of 10 feet
    b) Limit bullet points to 10 words or less
    c) Make certain your logo is easy and can be seen from any direction
    d) Use visuals that show emotions to draw in a crowd

Retractable Banners – For graphics, make sure you are using a high resolution file; otherwise, anything printed will look pixilated. Also, contrast on your banner is an excellent way to make it stand out, like a strong color logo set against a plain background. Remember to keep your color pattern simple, but if you are going for a contrasting scenario, two contrasting colors can be very effective.

Hanging Banners – Considering that it’s simple for any tradeshow booth to get lost in the crowd, hanging banners are the best method to get interest and show people where you are located. Hung well, they can be seen any where across the convention area. You can purchase just a frame, or get a kit that consists of the printed banners with the frame. You will want to coordinate the setup with the show planners in advance because these banners can take time to setup.

Floor graphics – Also referred to as floor decals or brand name aids, these can be personalized to show your brand on the floor and other surfaces as a guide for guests to find your booth. You can likewise make this an add-on to other types of signage for a more a competitive advertising method. A popular and enjoyable example is to put an invitation and footprints on the floor that lead to your booth.

Mounted Posters – These are posters that show your products, client quotes, reviews, etc. They serve different functions, such as educating the prospect, notifying the person waiting in line, or supporting the vendor as a conversation tool for discussing exactly what they offer. If you desire your tradeshow booth to stick out from your rivals, a stylish personnel and a terrific item only enter into play if you have a booth signs that can attract audience interest. This is precisely the reason why booth signs design is among the most crucial parts for your tradeshow success. Your design needs to really draw in people and get them thinking “Hmm … intriguing, I have to examine this more closely.” Without this happening, your product doesn’t get the direct exposure it should have.

You have spent the money to participate in a trade show and you will also be investing a lot of time. Make sure that the signs and banners are effective. Call us well in advance of your trade show date so we can help you design signage that will be effective.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

advertising signs North Myrtle Beach

The Advantages of Advertising Signs

advertising signs North Myrtle BeachOn-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

Signs Are Effective

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let’s see how signs measure to the above criteria.

1. Signs are oriented to your trade area. Signs do not waste your resources by requiring your to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

2. Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

3. Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

4. Signs are inexpensive. When compared to the cost of advertising signs in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.

5. Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.

6. Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

Checklist for Ordering a Business Sign

Before you select a sign for your business there are several things you need to consider. A competent sign company in your area can help you with the answers to some of these question if you are unsure how to obtain them.

1. Who are your customers?

Potential customers for your business are people who reside in your trade area. Most of your customers come from the immediate area within a half mile to a mile of your business location. Trade areas come in assorted shapes and sizes depending upon the business. Trade areas may also vary seasonally.

2. How do you get information on potential customers?

Plot a dot map of your customers as soon as you begin business. This is easily done by plotting the addresses of people who stop in your store (and particularly of those who purchase) as a dot on a street map of your city. Within a few months time you will have a fairly clear idea of the trade area from which you are drawing your customers. You will then be able to decide what type of sign would best meet the needs of the people in that trade area. For example, if your customers can only reach you by automobile or you are located on a very busy street, the type of sign that you use will be very different than if you have a shopping center location and people must walk to your store from parking lots.

Obtain your street profile from a city traffic engineer. Since your sign communicates to people who pass your business establishment, you can direct your message to potential customers if you know what type of traffic passes your door. Your city traffic engineer can provide information which will tell you: where people begin and end their trips, how people travel, when people travel by time of day, why people travel, and where they park when they reach a destination. Even small cities and towns have traffic volume maps available to tell you how many people pass by your business every day.

Know how many new people move to your area each year. This is a potential market for your business. This type of information can be obtained from any board of Realtors, chamber of commerce or police department.

3. How are you going to communicate with the customers?

In order to communicate effectively, a sign must be noticeable and readable.

An advertising sign must be noticeable. After a while a sign becomes part of the landscape. It loses some of its ability to attract attention. By periodically changing some small design element or by using changeable copy, a sign can continue to attract interest. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature units also provide a needed public service.

A business sign must be readable. A sign needs to be large enough to read. You need to know how far a person if from your store when he first sees your sign and the real speed of traffic on your street. With this information, a competent sign company can use a formula to calculate the necessary size for your design and build you an effective sign.

4. What are you trying to say?

Decide on a message that is clear and simple.

Focus on key words. Choose one or two words which describe your business. Clever or strange names may only attract certain customers.

Be Brief. The cleaner and clearer the message, the more impact it has. Listing or names or unclear symbols confuse rather than communicate.

5. What image are you trying to portray?

Design of your sign is very important. Your sign tells people a lot about your business. Stark simple design and materials may suggest discount prices and no frills. Elegant and expensive sign materials may suggest luxury goods and services. Two basic design considerations are important when ordering a sign.

Physical elements of sign design. These include considerations such as size, placement, materials and structure. The size of the sign is an important consideration for your business. The biggest sign that you can afford may not necessarily be the best one for your needs. A sign which is either too big or too small will not communicate your message effectively. The number of signs is also important. Too many signs compete with one another and reduce the effectiveness of your message by presenting an image of confusion to potential customers. The materials used for your sign determine its appearance and performance. For example, differences in cost, appearance, color, durability, flexibility and reaction to extreme weather conditions can be found in the many types of plastics available. The structure of a sign also contributes to its effectiveness. Pole covers and cantilevered construction help portray an attractive message. Figures 1 and 2 illustrate how physical elements of sign design affect business image.

Graphic elements of sign design. Graphic elements of design include layout of the message, colors, lettering, shape symbolism, harmony, and daytime versus nighttime lighting conditions.

Legibility is a test of good design. If your sign is well designed, it will be easy to read. Legibility means that the letters or characters on the sign are distinct from one another. Some color combinations of background and letters give excellent legibility while others are very poor. To test your sign’s legibility, drive past your business and see if you can read it from a distance. Look at it both day and night. Some signs are difficult to read because of illumination problems such as glare from street lights, signs on nearby business establishments, or shadows caused by buildings. A well-designed sign blends with the environment, has a message impact and overcomes viewing problems.

6. How much should your sign cost?

You should consider several factors when determining the cost of your on-premise sign.

A sign is an investment. Your sign is one of the most permanent parts of your business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. Find out how many years of service to expect from your sign. It pays to purchase good materials if you intend to use the sign over a period of years.

Maintenance costs. No business can afford to have its sign fall into disrepair. A dilapidated sign tells the public that you are not concerned with your business image or their visual environment. Some types of signs are virtually maintenance free while other require more attention. Find out how to replace burnt out bulbs or tubes in your sign. Determine who is responsible if the wind blows your sign down and someone is injured.

Energy consumption. New technological developments now enable some types of signs to achieve energy savings without sacrificing effects. Inquire about new energy saving bulbs and internal materials.

Owning or leasing. Many sign companies have programs whereby you can lease a sign for a given period of time and they will maintain it for you. This may be more economical for a new business, especially if there is any chance that logos or names may change in the first few years of operation. Statistics show that if a small business fails, it will happen somewhere between the first and second year of operation. Leasing a sign during this period of time might help save some of the initial capital needed for operating expenses.

Custom or standardized. Some large companies offer standardized types of signs which are cheaper than signs which are custom designed and constructed. Many of these standardized units can utilize ingenious design techniques to bring forth creativity and individuality. Often the standardized units can be arranged in different configurations depending on your needs. Some standardized sign units use the highest quality materials and are designed to be relatively maintenance free. Mass production enables these units to be sold much cheaper than if designed and produced from scratch.

7. Signs communicate in a shared environment.

A sign’s ability to send its message beyond its locations requires that you be sensitive to the effects of your message on others. Since you share your space with others, consider their rights and sensibilities too. They are potential customers.

Consider city or town planning goals and regulation when ordering a sign. Some types of signs are not permitted. determine what the regulations are in your community before you discuss design with a sign designer. Most sign companies are well aware of the regulation in any given community and can guide you in selecting a sign which is not in violation of the law.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/