postcard marketing

Successful Business Tips: Marketing Through Postcards

postcard marketingA postcard is rectangular piece of thin cardboard paper that was primarily used as a mail correspondence without using an envelope. The first recorded use of postcard was in 1840 by an English writer Theodore Hook. Even then, postcards have become an effective means for business owners to let people know about business news. However, with the advent of technology, business owners have shifted online to advertise their products and services.

Today, more than just using for mail correspondence, postcards have become a marketing tool for most businesses. Truth is, postcard marketing is one of the more rewarding and practical marketing techniques. Postcard marketing is a great way for any business owner to mail to a huge list. It is also considered as one of the best way to build your marketing list. Printing and mailing postcards is the most affordable type of advertising as and the best way to target your ideal customers.

Postcard Printing Reminders

Depending on what the clients want, postcards are printed in various sizes and shapes. However, business owners need to remember different points before sending out a postcard to clients.

  • Before printing a postcard, the client must remember to keep the message concise and straight to the point.
  • When choosing a postcard advertising company, ensure the company also provides bulk mail. If you live in North Myrtle Beach, you will find that Unlimited Printing and Signs offers bulk mailing and postcard printing. Thus, great savings in time and money looking for these tow services.

Postcard Marketing Essentials

One of the most constant attributes which are provided by the North Myrtle Beach postcard marketing firms are:

  • giving visuals design
  • publishing postcards
  • giving and preparing newsletter
  • Addressing, lamination and mailing

You can have your own design printed at Unlimited Printing and Signs. However, if a you want a customized design, the Unlimited Printing and Signs can help develop a tailored design to fit your demands. The postcards are usually published in brilliant and vivid colors to entice potential clients.

Aside from design and printing, Unlimited Printing and Signs also provides customers mailing list. If the client does not have a possible customer inventory they can supply an efficient customer mailing list. In some cases they can give ideas for sending by mail to targeted customers.

Call Unlimited Printing and Signs if you want to know more about postcard marketing.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

 

North Myrtle Beach flyers

Why Flyers Can Be A Promising Advertising Tool

The success in organizing special occasions such as variety shows, store openings, and sales lies in people being aware of them. To let people know about your event, you can depend on radio, television advertisement and signboards. However, if you are a small company, these types of advertising media can strain your budget, making it difficult to promote your special occasions.

What you may be forgetting is another effective and free advertising tool, which is through word of mouth. Actually, word of mouth is just how advertising and marketing, as we currently recognize it, began. Having someone to advertise your brand or service through word of mouth is an essential marketing strategy. Furthermore, with the advancement of modern technology, this marketing strategy has improved, thanks to the development of social media networks.

Although there are various social media platforms that help promote your brand or service, updating and getting the word out can be a full-time job. While these platforms have their advantages in regards to price, it could be a very tiresome job to attempt as well as truly get the word out to be able to advertise your event.

Flyers As Advertising Tool

While social networks undoubtedly have its advantages in aiding to advertise events and increase brand awareness, it is also important to keep in mind advertising tools that have been used for many years. One such method is straight advertising as well as making use of flyers to advertise your event.

How Flyers Help In Brand Awareness

  1. Reach your target market:

Flyers give a wonderful system to advertise specials occasions and can reach your target market in a number of ways including:

  • Door to door mail drop
  • Paper insert
  • Distribution
  • In-store circulation
  1. Become innovative:

If you make a decision to advertise your special occasion using a North Myrtle Beach flyer, there is no limit to how innovative you could become. Of course, you would want your flyer to stand out and get your message to your target audience. While most flyers are either A4 or A5, you can make yours stand out by printing on both sides and folding it up.

  1. Something substantial

According to a renowned business printer service, one more big advantage of utilizing a flyer is that people can hold and see it for themselves. How your flyer is created and printed could largely influence whether your client chooses to continue reading to discover about your product or service. This is why it is essential to have a clear message and an attractive layout for your flyer. Also, make sure you utilize a professional business printer like Unlimited Printing and Signs for high-quality prints.

  1. Motivations:

A flyer gives you the opportunity to include rewards such as discount coupons. This is a wonderful means to attempt and attract some rate of interest in your event as well as develop some very early understanding. Utilize your flyer as a reward system by giving price cut to the first 20 individuals that make use of a particular discount coupon code.

  1. Quantifiable:

Voucher codes could frequently be an excellent method of determining exactly how effective your advertising and marketing project has actually been. Utilize your flyer as a measuring device to develop just how effective your special occasion was and exactly what you could discover for the future.

Unlimited Printing and Signs has experience with printing quality flyers that will get the word out about your big event.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

printed advertising

Branding Your Services with Printed Advertising Products

Business owners think that to become successful in their chosen business they should have the following points ready:

  • a properly written business message
  • the right font color and size
  • the appropriate logo
  • Well researched target market

But then, how can these factors be applied to achieve an effective advertising and marketing project? The answer, according Unlimited Printing and Signs is a vibrant and eye-catching printed marketing materials. In fact, this is the foundation to any type of successful marketing initiative because it is the best means to let potential clients know about a business.

Here are some reliable suggestions to use when branding your business using printed marketing and advertising products.

  1. Company identity plan

Having an identity plan is the initial step when it comes to starting a branding campaign. This type of marketing initiative is different because it lacks the same appeal as other branding initiatives, but supplies a larger audience that is vital to an effective branding project.

A strong business identification plan consists of a business card, letterhead, envelopes, sales brochures and presentation folders. The magic of the business identity plan is that each document you distribute to consumers strengthens your business image.

  1. Direct-mail advertising

This method puts your message in the most effective place possible–right into your potential clients’ hands. Direct-mail advertising could be anything from basic postcards, leaflets to an 80-page directory and even multi-piece sales letter plans. Effective branding that will keep your business on top of clients’ minds could be attained with direct-mail marketing. If at first, your direct mail marketing efforts do not succeed, it does not mean that it will not work on the next marketing efforts. Basically, the more frequently you send mail (without overdoing it),the higher the client response rate.

  1. News/Press release

This type of branding initiative needs to be published on a company’s letterhead and distributed to the media. News or press releases are effective branding devices, because, if your information is published, you obtain impartial third-party recognition and the possibility of getting clients you never though you could get.

  1. Point-of-sale displays

Effective marketing campaign can be found on POS displays such as a discount coupon, sales brochure and even a food menu that could improve your branding initiatives, due to the fact that they are voluntarily taken home.  One more way to use POS is to fund a charity through a retail outlet that asks clients for a tiny contribution. This then leads to their names being positioned on die-cut forms as well as taped to the wall surface for all to see. All you need to do is supply the published intermediaries and include your business’s name as well as logo design. Your brand name will certainly show and project a good reputation which could encourage and inspire other companies to do the same.

  1. Sticker labels

Sticker labels supply one of the most enjoyable branding campaigns and also possibly one of the most innovative. You could stick customized sticker labels to anything– note pads, automobile bumpers, bathroom stalls, floorings, wall surfaces, home windows, mirrors, submitting closets– you name it, you  stick it! It is better if you could develop an enticing sticker label layout that clients will want to keep. In some cases, your company could also give out sticker labels to kids at ceremonies with an adorable tag that display your logo.

  1. Organizers/ Planners

DO you want clients to remember you on daily all year long? Why not distribute calendars or planners. This is the simplest as well as most efficient branding approach since it is cheaper to produce and customers see it on their desks daily.

Give Unlimited Printing and Signs a call for help with branding your company. Whether you are brand new or have been in business for years, we can help you be identified with your target market with great branding of your business.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

Business Printing North Myrtle Beach

Choosing the Most Effective Business Printers

are businesses that provide top quality digital or litho printed product for companies planning to advertise their product and services in the form of brochures, direct mail, flyers, and banners. It is a growing field and with appeal comes enhanced competition. When there are several commercial printers to choose from in North Myrtle Beach there are certain elements that can assist you to select the right one for your business.

Factors That Help You Choose The Right Business Printer

Choice of Printed Material

Every local business wants to advertise their product or service via the print media which includes a selection of media like catalogs, brochures, flyers, menus, schedules, sales folders as well as various other signs and banners. All these advertising materials are needed in to distribute to potential customers. Those commercial printers, like Unlimited Printing & Signs, who have experience in publishing these various kinds of materials on a large scale are possibly the best ones from which you can choose.

Quality of Printed Material

Recognizing that a printer has the ability to publish on a large scale is not the only point that you ought to be concerned about. When you set up a meeting with the printer, they must be able to show you samples of different published media in high quality. The styles, content, structure, as well as colors, need to all be really appealing and appealing.

The creativity of Printed Material

If you desire your services and product to stand out from the rest of the similar services in Myrtle Beach then the business printer which you pick must have the ability to supply original ideas for the print product. For instance, the brochures, sales media or flyers that you have made must stand out and must consist of beneficial material that communicates all the required features and benefits regarding the product or service. The layout should be original as well as not replicated from comparable company flyers. Ask if the printer has a graphics person on staff that can assist you with the design and layout of your printed material.

The Price of Printed Material

Because there are many commercial and non-business printers in every big city, you should have the ability to locate some great prices. Discuss your ideas and the quantity of print material you need with the print specialists at Unlimited Printing & Signs; they will be able to offer you approximate rates for the preferred printing work. We can provide you with various rates depending on quantity, type of paper, number of colors, etc.

Type of Task You Have

There are many different types of printers – those that cater for small to medium-sized printing tasks and those that suit for huge printing jobs. Your option of a business printer will certainly also be largely reliant after the kind of project you need. As an example, if you come from a multi-national firm that invests large quantities on published marketing materials and you need a commercial printer who is able to complete such orders on a specific timetable. Or a home-based business that needs small quantities for specific campaigns.

Unlimited Printing & Signs is here to help you with any print project large or small.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

 

Reasons Why Small Businesses Need To Use Flyers – Part 2

If you plan to use flyers to promote your business, you better know how to do it right. You need your flyers created the right way. So, get in touch with Unlimited Printing & Signs.  We can print the flyers or use our copy service.

Usually, flyers create a first impression and this is something that you must never get wrong. Cut down the likelihood that your flyer will be ignored by thinking about these important tips.

Set Your Priorities

According to Unlimited Printing & Signs, a common flyer will be anything from A7 to A4. The size will commonly be based on its purpose. Even if you use the biggest one, you will never have enough space for you to tell your whole story or to showcase all of your products. Apart from that, your readers will not have any time to read all of them.

If you want to create an effective flyer, you need to choose important points to present. Do you with o promote a new product? Or perhaps showcase a special discount? Regardless of what your key message is, be sure to provide it a little space and respect, of course. Your flyer is going to be a lot easier to digest when your customer can easily see what you want them to say.

Keep It Simple

The design of your flyer and not the message should be simple. Doing this is vital to success. If you cannot hire the assistance of a designer, here are some tips you can follow:

  1. Use full color when printing
  2. Use two fonts at most
  3. Use proper alignment
  4. Split text into headings and body
  5. Make sure it is simple to read

Never overcomplicate your design by using too much text and photos. Your flyer will be clean to look and easy to understand. Plus your target customers will be able to take in whatever message you are trying to convey.  This especially holds true it you are utilizing the copy services at Unlimited Printing & Signs.

Put In Some Effort

Once you have selected your key messages and if you have designed an effective and simple flyer, be sure not to ruin all these during production. Do not use faded, cheap, and photocopied flyers. They are going to say a lot of things regarding the attitude and quality of your business. But this does not mean that you have to use the fancy papers or overly complicated printing effects. What this implies is that you should not cut corners and produce affordable flyers. Make sure that you are giving your message some justice. Also, don’t forget to shop around and work with the best and most reliable printing services like Unlimited Printing & Signs.

Discuss Something Relevant

Your prospects can easily forget that your company exists. But with North Myrtle Beach flyers made by Unlimited Printing & Signs, they will not be able to easily dismiss its contents. Using flyers will for promoting special offers will give you two primary advantages. First, you will get to encourage your prospects to connect with your business and provide you with a tool to measure the success of your flyers.

Make Your Presence Known In The Right Places

You will benefit from the use of flyers provided that it is distributed properly. You should always take into consideration your target market like what they read, their shopping behavior, and where they live. Your flyer won’t just present themselves in front of your clients without you doing anything. You need to be creative, determine the best distribution strategy, and keep in mind that you need to get your target market to notice you.

Link It Back To Your Business

If you are using flyers, your primary goal is to have an effect. This may not always be in terms of sales. It can always be more enquiries, more social media fans, and more website traffic. You can measure the impact of your flyer by making sure that your flyer will link your customer back to your business. Don’t forget to feature your contact details, social handles, and your website address.

Unlimited Printing & Signs can help you reach your audience this holiday season with flyers that are digitally printed or by using our high quality copy services.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

Business Owners North Myrtle Beach

8 Highly Effective Success Tips for Business Owners

Business Owners North Myrtle BeachBelow are a few tips that have helped me to become a better and more successful business owner. Being a business owner suggests that you’re frequently forging your own path: No professional guides, counselors or maps will assist you from one action to the next: You’ll have to make it up as you go. I’ve been in business for most of my adult life and it’s the only career I’ve ever understood. In a way, that makes me fortunate: I have actually become not only comfortable with, however in fact proficient at, advancing into unchartered areas.

However, like everyone else, I have actually dealt with moments of doubt and unpredictability and lots of sleep deprived nights. As I recall the actions that led me from my very first sale– to assorted entrepreneurial endeavors today, some common themes emerge.

  1. Keep the main vision in sight

Your vision will take you far. I put this tip first due to the fact that when things go wrong on the course to your success, and they will, keeping the big picture in mind will enable you to guide your way back to an effective course. It may not always be the course you pictured, however your vision becomes your guiding light, which in turn helps you orient yourself to the darkness. Your vision is your “why”, your foundation or compass, lighting the way forward.

  1. Fuel your vision with perseverance

Exactly what should go hand-in-hand with a big vision is the perseverance you’ll have to keep moving forward. If you are a video game enthusiast, you have probably played Game of Thrones. There was an excellent line in one episode when Stannis Baratheon was being advised about the lack of wisdom in starting a battle in the snow. He responded: “We march to success or we march to defeat, but we move forward, only forward.”

Sometimes, when things get challenging on your course as a business owner, you need to commit yourself to moving on, no matter the discomfort and worry surrounding the next steps. When you fuel your vision with determination and the spirit of “only forward,” you ultimately satisfy your success.

  1. Make a strategy, but be flexible

You require a couple of sets of strategies, even if each is just a couple of pages. A company strategy, with an accompanying marketing overview, are necessary blueprints for success. They assist you map out the major landmarks of the roadway ahead, specify your success and break the journey into important metrics you can track your progress forward.

I’m not one for an elaborate multi-page strategy nobody will read, however I do suggest a more modest plan that can serve as your standard user’s manual and hold you responsible to specific numbers. The fact I do not support highly detailed plans is that I think you need the flexibility to alter the course as needed. Sometimes, huge modifications to the plan will be needed.

  1. Accept your know-how

If you’re currently innately good at something, or have a skill set, accept it. Don’t attempt to be all things for all aspects of your company. Hire out or sign contracts with firms for the things you can’t do, like developing a print marketing plan, and focus on your strengths as frequently as possible. Don’t be a jack-of-all-trades and a master of none.

  1. Don’t reinvent the wheel

What is currently working in other people’s business models, in your market, in software applications and other business operations that you can replicate instead of re-create? Don’t waste your time trying to establish systems when you can merely acquire and set up one, conserving precious time and spending little money. But in some cases the best choice is to take on the cost of some good systems so you don’t need to lose time and make errors constructing your very own.

  1. Don’t burn out

This isn’t simply a stagnant recommendation: Your health is actually the most important thing in your life. When your body gives out, you’re done. Your heart does not care how good a business you have; your circulatory system isn’t really all that impressed with your money or accomplishments … you get the point. Personally, I attempt to eat good food, get enough sleep and take as much time as I can manage day by day to laugh with my friends and volunteer for good causes.

You will burn out if you sacrifice your physical and mental health on the altar of your business. So, take care of yourself.

  1. Leverage everything

Life hacks may appear like just viral fodder on the internet, however they can teach an essential mini-lesson to take advantage of. When you use leverage to your advantage in every element of your life, you go further, faster. Take advantage of outsourced assistance to simplify tasks and use traffic time for essential calls and touching base with clients. Take advantage of down time waiting anywhere (the doctor’s office, dropping off or picking up your kids from school, your mechanic’s waiting room, your airline air travel) to get stuff done.

  1. Keep your funny bone

If you cannot laugh at yourself, you’re losing out. I was virtually asleep the other night when I thought about a funny event that had taken place earlier that day, and I all of a sudden found myself vibrating with laughter so loud I had a side ache.

Laughing is an excellent cure to diffuse stress, instill some lightheartedness into life and get some perspective on the fact that, hello, this is only life after all– you don’t need to take it so seriously.

So, attempt to laugh more and stress a little less. It enhances your psychological and mental wellness, keeps other people from getting under your skin and keeps you cool and collected, plus a lot more fun to be around.

Networking is one event that has helped me grow my business. On Wednesday mornings I meet with a group of like-minded business owners and we exchange referrals and tips on business. One of our group members is Bob Stinson a business coach with RLS Focused Solutions. He has helped me define my business vision and he can help you too.

Give us a call for assistance with anything from business cards & brochures to banners. We are here to help you be successful.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

advertising signs North Myrtle Beach

The Advantages of Advertising Signs

advertising signs North Myrtle BeachOn-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

Signs Are Effective

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let’s see how signs measure to the above criteria.

1. Signs are oriented to your trade area. Signs do not waste your resources by requiring your to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

2. Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

3. Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

4. Signs are inexpensive. When compared to the cost of advertising signs in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.

5. Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.

6. Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

Checklist for Ordering a Business Sign

Before you select a sign for your business there are several things you need to consider. A competent sign company in your area can help you with the answers to some of these question if you are unsure how to obtain them.

1. Who are your customers?

Potential customers for your business are people who reside in your trade area. Most of your customers come from the immediate area within a half mile to a mile of your business location. Trade areas come in assorted shapes and sizes depending upon the business. Trade areas may also vary seasonally.

2. How do you get information on potential customers?

Plot a dot map of your customers as soon as you begin business. This is easily done by plotting the addresses of people who stop in your store (and particularly of those who purchase) as a dot on a street map of your city. Within a few months time you will have a fairly clear idea of the trade area from which you are drawing your customers. You will then be able to decide what type of sign would best meet the needs of the people in that trade area. For example, if your customers can only reach you by automobile or you are located on a very busy street, the type of sign that you use will be very different than if you have a shopping center location and people must walk to your store from parking lots.

Obtain your street profile from a city traffic engineer. Since your sign communicates to people who pass your business establishment, you can direct your message to potential customers if you know what type of traffic passes your door. Your city traffic engineer can provide information which will tell you: where people begin and end their trips, how people travel, when people travel by time of day, why people travel, and where they park when they reach a destination. Even small cities and towns have traffic volume maps available to tell you how many people pass by your business every day.

Know how many new people move to your area each year. This is a potential market for your business. This type of information can be obtained from any board of Realtors, chamber of commerce or police department.

3. How are you going to communicate with the customers?

In order to communicate effectively, a sign must be noticeable and readable.

An advertising sign must be noticeable. After a while a sign becomes part of the landscape. It loses some of its ability to attract attention. By periodically changing some small design element or by using changeable copy, a sign can continue to attract interest. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature devices or rotating and moving parts can be used to maintain interest in a commercial message. Time and temperature units also provide a needed public service.

A business sign must be readable. A sign needs to be large enough to read. You need to know how far a person if from your store when he first sees your sign and the real speed of traffic on your street. With this information, a competent sign company can use a formula to calculate the necessary size for your design and build you an effective sign.

4. What are you trying to say?

Decide on a message that is clear and simple.

Focus on key words. Choose one or two words which describe your business. Clever or strange names may only attract certain customers.

Be Brief. The cleaner and clearer the message, the more impact it has. Listing or names or unclear symbols confuse rather than communicate.

5. What image are you trying to portray?

Design of your sign is very important. Your sign tells people a lot about your business. Stark simple design and materials may suggest discount prices and no frills. Elegant and expensive sign materials may suggest luxury goods and services. Two basic design considerations are important when ordering a sign.

Physical elements of sign design. These include considerations such as size, placement, materials and structure. The size of the sign is an important consideration for your business. The biggest sign that you can afford may not necessarily be the best one for your needs. A sign which is either too big or too small will not communicate your message effectively. The number of signs is also important. Too many signs compete with one another and reduce the effectiveness of your message by presenting an image of confusion to potential customers. The materials used for your sign determine its appearance and performance. For example, differences in cost, appearance, color, durability, flexibility and reaction to extreme weather conditions can be found in the many types of plastics available. The structure of a sign also contributes to its effectiveness. Pole covers and cantilevered construction help portray an attractive message. Figures 1 and 2 illustrate how physical elements of sign design affect business image.

Graphic elements of sign design. Graphic elements of design include layout of the message, colors, lettering, shape symbolism, harmony, and daytime versus nighttime lighting conditions.

Legibility is a test of good design. If your sign is well designed, it will be easy to read. Legibility means that the letters or characters on the sign are distinct from one another. Some color combinations of background and letters give excellent legibility while others are very poor. To test your sign’s legibility, drive past your business and see if you can read it from a distance. Look at it both day and night. Some signs are difficult to read because of illumination problems such as glare from street lights, signs on nearby business establishments, or shadows caused by buildings. A well-designed sign blends with the environment, has a message impact and overcomes viewing problems.

6. How much should your sign cost?

You should consider several factors when determining the cost of your on-premise sign.

A sign is an investment. Your sign is one of the most permanent parts of your business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. Find out how many years of service to expect from your sign. It pays to purchase good materials if you intend to use the sign over a period of years.

Maintenance costs. No business can afford to have its sign fall into disrepair. A dilapidated sign tells the public that you are not concerned with your business image or their visual environment. Some types of signs are virtually maintenance free while other require more attention. Find out how to replace burnt out bulbs or tubes in your sign. Determine who is responsible if the wind blows your sign down and someone is injured.

Energy consumption. New technological developments now enable some types of signs to achieve energy savings without sacrificing effects. Inquire about new energy saving bulbs and internal materials.

Owning or leasing. Many sign companies have programs whereby you can lease a sign for a given period of time and they will maintain it for you. This may be more economical for a new business, especially if there is any chance that logos or names may change in the first few years of operation. Statistics show that if a small business fails, it will happen somewhere between the first and second year of operation. Leasing a sign during this period of time might help save some of the initial capital needed for operating expenses.

Custom or standardized. Some large companies offer standardized types of signs which are cheaper than signs which are custom designed and constructed. Many of these standardized units can utilize ingenious design techniques to bring forth creativity and individuality. Often the standardized units can be arranged in different configurations depending on your needs. Some standardized sign units use the highest quality materials and are designed to be relatively maintenance free. Mass production enables these units to be sold much cheaper than if designed and produced from scratch.

7. Signs communicate in a shared environment.

A sign’s ability to send its message beyond its locations requires that you be sensitive to the effects of your message on others. Since you share your space with others, consider their rights and sensibilities too. They are potential customers.

Consider city or town planning goals and regulation when ordering a sign. Some types of signs are not permitted. determine what the regulations are in your community before you discuss design with a sign designer. Most sign companies are well aware of the regulation in any given community and can guide you in selecting a sign which is not in violation of the law.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/