Most people think that the digital age has killed the print industry. Well, they are wrong. Despite what people believe, print marketing is here to stay because these printed marketing products are concrete expressions of a company’s brand name. They also continue to be important parts of any type of effective small company advertising strategy.
The Advantages Of Print Over The Years
Printing is a lot more inexpensive these days than in the past, which implies your advertising and marketing spending plan becomes less expensive as well. Today, you could get an affordable two-sided business card printed on high-grade paper, eye-catching signage, as well as effective marketing products for your brand awareness campaigns.
Furthermore, business printers, such as Ultimate Printing & Signs, can also provide graphic design layout which makes it easier to create professional images even with a small budget.
Your Guide To Effective Offline Marketing
Below are a few suggestions on how you can maximize your print materials to help boost your business
- Business Cards and Loyalty Cards
These little pieces of paper truly create an impact where clients could request a couple to show to good friends, as well as you companies could hand them out at expositions, conferences and other special events.
Did you know that pocket-friendly loyalty cards are cost-efficient rewards that attract repeat business as well as develop followers? To encourage customers to follow your brand, why not give an item of clothing or product to customers who completed a card or provide a free service.
For an added appeal, go with a layered or shiny stock paper, or make your calling card work as a loyalty card as well.
- Posters & Banners
Large-format graphics attract attention and lets you display items or reveal a special deal or promo. When using oversized layout printing, use full-color posters that can easily be seen.
- Sales Brochures & Flyers
Even in this technological era, these print materials are still significant when it comes to marketing and promotions. Sales brochures and leaflets provide vital means to let your consumers know about your products and services and your contact details, too.
You can attach these products to your direct-mail marketing campaigns to your potential clients or existing customers. While you are working on it, you can also add some testimonials or the link to your social media sites or website.
- Direct-mail Advertising
Research revealed that about 79 percent of customers review or check advertising and marketing mail and to their surprise, find that direct-mail marketing is easier compared to surfing the web. Additionally, experts say that this form or print marketing is seven times more reliable compared to online advertising.
Place your logo on a card to advertise events or specials to clients, or as thank-you cards for clients to remember you. If you have a fantastic photo or visuals– a historical shop or a special item– produce photo postcards for clients to bring as keepsakes or to send out to buddies.
- Branded Promotional Products
Utilize your logo design purposefully on promotional marketing products by choosing items that are practical and useful to your clients like phone chargers or USB drive. Unconsciously, this will have a huge effect as customers will likely remember your brand name.
Even if you constantly use social media sites and your websites for your marketing and promotions, there will still be a constant demand for printed marketing products. This is why it is important for your printed marketing products to be eye-catching, well-designed and has well-written content.
The experienced staff at Ultimate Printing & Signs is available to help you with all your print and promotional needs. We are here to help you grow your business.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582