trade show

How Trade Show Printing Help Businesses Succeed Part 1

If you are one of the many business owners who want to try new ways to promote your products or services, then this is for you. In this two-part article, further exploration on what goes inside-- before, during and after-- a trade show will be discussed. Did you know that participating in a trade show is an effective way to market your business and brand name? Unlike other advertising and ma...
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print material

How To Have A Successful Trade Show Using Print Materials?

Having a successful trade show means doing a lot of things. These include extensive planning, effective promotion, and attractive displays. These three aspects, different as they may seem, share one thing in common – print materials, which make sure that all phases come together eventually. You need to prioritize the promotion of your forthcoming tradeshow. If you do not promote it then your ta...
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commercial printing

Tips On Choosing The Best Commercial Printers

Commercial printing companies have been providing their services in the United States for many decades. Prior to the Internet, this was the primary way by which direct advertising would be possible. These companies would have large printing presses, capable of producing thousands of pieces of mail that could be sent out to market your products and services. Even though online advertising is popula...
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marketing

Seven Marketing Approaches For Active Small-Business Owners

Your product is great. You have an outstanding website and also sharp business card. Your Letterhead represents your company well. But why until now, they seem to be undetected by potential customers. Do you believe that customers will just come knocking at your door? This is not going to happen unless you do something about it. When it comes to advertising and marketing, note that nobody is go...
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direct mail

Direct Mail Industry Statistics For Your 2020 Marketing Campaigns

Are you planning to launch a direct mail campaign in 2020? There are a few factors you need to consider to make sure your campaign pays off. To start with, you have to research your target audience and know the average response rates. You also have to determine the appropriate balance between digital marketing and mail for your needs. Given all these, you have to refer to direct main statistics...
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printing

Print Trends To Watch Out For In 2020

The printing industry continues to evolve and grow at a very fast pace thanks to the technological advances as well as print business watching out for trends and customer needs. The Printing Industries of America said that by the end of 2019, the print sector will notice an increase of 2% in revenues. Even with the rising trend of going paperless and the boost in e-books as well as other digita...
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signs and banners

Signs – The Ultimate Sales Tools

A properly designed sign strategy can instantly and successfully communicate the professionalism of your business and the overall purpose of your product or service. It conveys to prospective customers who you are, where you are and exactly what you do. Automobile signs are one of the most cost-efficient advertising tools available to portray the brand of your business. With good graphic design...
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branding

Branding Myths and Realities

Branding is often linked to visual appeal. However it is much more than that. Branding is easier said than done. Advertising and marketing experts everywhere are still deliberating just what specifies branding. Branding your company’s identity in your products and services is your commitment to your customer. This action is based on your company’s reputation, how good your products and services ar...
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print marketing

5 Non-Retail Holiday Marketing Tips

Data from the National Retail Foundation revealed that between 20 and 40% of yearly sales for small and mid-scale retail businesses occur during the November and December. Given that during this time consumers buy physical gifts more, how can non-retail businesses boost their sales? If you are a company that offers services and not products, do not sell your business short during the holidays....
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printing service

5 Gifts Your Customers Will Love

You are well aware that your clients love free gifts. However, do you ever get a feeling that you are giving things away without getting anything in return? A lot of people feel this way, not just you. Countless marketers and entrepreneurs have no clue why sending out free gifts draw in significant traffic yet still generate few sales. You need to understand that giving away something free of char...
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printing service

Why Use Printing Services for Your Business

In terms of advertising as well as marketing collateral, the conventional business does not need to do its own in-house printing. Instead, a third party printing service needs to be used. However, when it comes to abilities, outside printing services can perform pretty much everything, from minor to large format printing to creating and designing graphics and tradeshow cubicles. If you want your o...
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flyer and graphic design

Your Guide To Make Your Flyer Stand Out

In today’s digital era, more businesses are turning to mobile connectivity instead of the usual paper and flyer method. But did you know that a flyer is still a cost-effective and very reliable method to catch your potentials customer’s attention in this crowded and busy market? You may wonder how this is achieved. Well, here are some strategies from professional designers that help make your flye...
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holiday cards

Top Reasons For Business To Send Holiday Cards

It seems like summer has just ended and now, the holidays is just around the corner. For businesses, among the many festive things that need to be dealt with is the ordering and distribution of their holiday cards. Why Send Customized Holiday Cards? For those who are working as contractors, sending a card is a great way of keeping in touch. It also helps remind people that your company is always...
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