direct mail

Direct Mail Industry Statistics For Your 2020 Marketing Campaigns

January 8, 2020
, , direct mail

direct mailAre you planning to launch a direct mail campaign in 2020? There are a few factors you need to consider to make sure your campaign pays off.

To start with, you have to research your target audience and know the average response rates. You also have to determine the appropriate balance between digital marketing and mail for your needs. Given all these, you have to refer to direct main statistics.

It will help you understand the general situation with mail marketing overall and you’ll be able to weigh the advantages and disadvantages as well as the return on investment. After all, you should know by now that reliable marketing statistics is crucial when it comes to backing up creative ideas and plans.

Direct Mail Statistics: Popularity and Response Rate

  • In 2018, direct mail’s average response rate was at 9% for house lists and 4.9% for prospect lists. It represented an increase of 5.1% and 2.9%, respectively, from the report submitted for 2017.
  • Paid search, social media, and email only had a 1% response rate compared to the house list response rate of 9%.
  • 31% of baby boomers bought a product or service due to flyers, catalogs, and advertising cards. Direct mail performed better than online consumer reviews, family and friend suggestions, email, TV ads as well as other marketing channels.
  • 46% of consumers claim that they are more likely to responed to a certain offer made by a familiar company. You can make use of direct mail for people to know your services and improve the efficiency of other marketing channels. Direct mail also has a higher response rate compared to digital marketing and that means it is a great first touch point.
  • Direct main remains strong in terms of being a well known marketing strategy with print advertising raking in as much as 35%.
  • Direct mail continues to be among the traditional marketing methods that B2B marketers make large investments in.
  • Direct mail (6%) and print advertising (8%) are two of the top sources that generate marketing leads and sales.

Direct Mail Statistics: Format and Behavioural Patterns

  • Direct mail Myrtle Beach marketing provides a longer lasting effect compared to emails or online ads.
  • Postcards remain promising. About 52.5% of the recipients of postcards say they will read them while a letter size envelope will be open in only 1/3 cases.
  • 57% of consumers open their mail, 48.5% look at it, 26.2% recycle or throw them away, and 24% keep them for later. About 1.6% of the responders put the mail on display and that makes the marketing material more memorable.
  • The mail type affects the behavioural patterns. In most cases, catalogs are put aside and checked later. Mail that are related to credit cards are discarded by 46% of the recepients, which is higher than catalogs and other types of mail.
  • Recipients are three times less likely to expect receiving direct mails on Sundays compared to other days of the week.
  • There is a 97% positive reaction to personalized direct mails. A greeting card, holiday card, birthday card all have 96% chance of success while 89% for package, 57% for catalog, and 27% for advertising card.

If you want your direct mail campaign to succeed, you need to personalize it. Although it is quite hard to achieve this without automating the process. Unlimited Printing & Signs can help you customize your direct mails to help make sure that your campaign has a higher chance of succeeding.

Call Unlimited Printing & Signs and let our team help you with your direct mails.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

direct mail

Guide To Direct Mail Advertising

October 10, 2019
, , direct mail

direct mailAre you planning to start your own business in the Myrtle Beach are? Have you thought about what type of business you are going to set up? Reality is, there are many factors to consider when starting your own business. If you are into the medical field, running a clinical, dental or chiropractic workplace is actually no different compared to running other type of service. In order to pull in brand-new clients, it is necessary to recognize which type or groups of people should be targeted.

Your Direct Mail Advertising Guide To Starting Your Business

According to a current survey, one of the things that people are trying to find when selecting a chiropractic specialist, is comfort. As a result of this, the “Three Mile Radius” method is extremely efficient.

This advertising viewpoint states that in order to succeed, a company has to “have the three mile radius” around their company. This could be achieved in a number of ways, yet one of the most reliable advertising and marketing to target individuals within a small geographical location is direct-mail advertising. Any type of excellent as well as credible business printer, such as Unlimited Printing & Signs, has the software application tools readily available to connect in the neighborhood postal code and obtain a checklist of postal routes as well as addresses within any kind of provided radius. They will utilize this strategy to have the list at their disposal.

  1. Choose an advertising and marketing technique

The very first thing to do is to pick an advertising and marketing technique to bring brand-new individuals into your Chiropractic Care business office. Some medical professionals decide to provide totally cost-free first appointments while others advertise an initial discount rate. Others decide to make use of marketing giveaways while some chiropractic practitioners publish dinner seminars.

The fact is that an advertising technique is your very first line of attack. When that has been chosen, it is time to start your business project. If you initially are not able to make a decision on where you want to have your advertising and marketing, your Myrtle Beach business printer will certainly have the ability to give you with tips.

  1. Choose an excellent business printer

Even if you are seeking to target possible clients within a three mile radius of your business, it does not suggest that you have to pick a local business printer. But if you have to pick out one in your local community, choose one that has enough experience servicing businesses like yours. Unlimited Printing & Signs provides many services aside from packing and shipping, they also provide private mailbox rental, direct mail advertising and business printing, among others.

  1. Choose an efficient packing and shipping partner

Chiropractic care direct-mail advertising for growth and development could be completed quickly from a local printing service. Some printers do the mailing for you while others deliver the finished product to you for circulation. An excellent complete printer should have the capacity and workforce to establish the mailing along with offering a brochure that gets the message across customers that will certainly direct them into your practice.

So even before starting to consider spending your budget on advertising and marketing, think about your customers. According to Unlimited Printing & Signs, provider of direct mail advertising in the area, it is essential that business owners recognize a market that they can target.

Call Unlimited Printing & Signs if you are looking for a reputable business printer that could help you with your direct mail marketing needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

direct mail advertising

Guide To Direct Mail Advertising

June 27, 2019
, , direct mail

direct mail advertisingAre you planning to start your own business in the Myrtle Beach are? Have you thought about what type of business you are going to set up? Reality is, there are many factors to consider when starting your own business. If you are into the medical field, running a clinical, dental or chiropractic workplace is actually no different compared to running other type of service. In order to pull in brand-new clients, it is necessary to recognize which type or groups of people should be targeted if you plan to launch a direct mail advertising campaign.

Your Direct Mail Advertising Guide To Starting Your Business

According to a current survey, one of the things that people are trying to find when selecting a chiropractic specialist, is comfort. As a result of this, the “Three Mile Radius” method is extremely efficient.

This advertising viewpoint states that in order to succeed, a company has to “have the three mile radius” around their company. This could be achieved in a number of ways, yet one of the most reliable advertising and marketing to target individuals within a small geographical location is direct-mail advertising. Any type of excellent as well as credible business printer, such as Unlimited Printing & Signs, has the software application tools readily available to connect in the neighborhood postal code and obtain a checklist of postal routes as well as addresses within any kind of provided radius. They will utilize this strategy to have the list at their disposal.

  1. Choose an advertising and marketing technique

The very first thing to do is to pick an advertising and marketing technique to bring brand-new individuals into your Chiropractic Care business office. Some medical professionals decide to provide totally cost-free first appointments while others advertise an initial discount rate. Others decide to make use of marketing giveaways while some chiropractic practitioners publish dinner seminars.

The fact is that an advertising technique is your very first line of attack. When that has been chosen, it is time to start your business project. If you initially are not able to make a decision on where you want to have your advertising and marketing, your business printer will certainly have the ability to give you with tips.

  1. Choose an excellent business printer

Even if you are seeking to target possible clients within a three mile radius of your business, it does not suggest that you have to pick a local business printer. But if you have to pick out one in your local community, choose one that has enough experience servicing businesses like yours. Unlimited Printing & Signs provides direct mail advertising and business printing, as well as promotional items.

So even before starting to consider spending your budget on advertising and marketing, think about your customers. According to Unlimited Printing & Signs, provider of direct mail advertising in Myrtle Beach, it is essential that business owners recognize a market that they can target.

Call Unlimited Printing & Signs if you are in need of a commercial printer who can help you launch a successful and well targeted direct mail advertising campaign.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

direct mail

Direct Mail Marketing Tips on Defining your Target Market

May 13, 2019
, , direct mail

direct mailThe competition in today’s business environment is stiff, thus having a distinct target audience is more vital than ever before. Let’s face it, no one can pay to target every person in the country. Even local businesses could take on additions business by targeting a specific niche market. Unlimited Printing & Signs hopes to shed some light on how to define your target market to succeed in your direct mail marketing campaigns. With a plainly identified target market, it is a lot easier to identify where and the best ways to market your firm through direct mail.

Why Target Marketing is Essential

Many businesses claim that they are able to target any person who is interested in their services. While others claim they can target small-business proprietors, home owners, or stay-at-home moms. However, these audiences are too general. This is why small companies and business owners should understand that having a detailed target market does not mean leaving everyone else behind that does fill their criteria. Instead, they should know that target marketing enables you to concentrate your advertising and marketing budget and brand message on a specific market that is most likely to purchase from you. This process is a more cost effective, and an efficient means to get to prospective customers.

How Target Marketing Works

Let’s say an interior design firm might prefer to market to home owners in between the ages of 35 and also 65 with earnings of $150,000-plus in Murrells Inlet, South Carolina. To specify the marketplace even further, the company might decide to target just those curious about kitchen area and bathroom renovation. Then this audience can be further divided into two other specific niches, such as Then this audience can be further divided into two other specific niches, such as families with children and retirees.

Tips on Defining Your Target Market

  1. Take a look at your existing consumer base.

You need to identify who your present consumers are and why do they purchase from you? Search for usual features as well as passions. Who among your clients generate the most business? It is most likely that individuals like them can additionally gain from your product/service.

  1. Take a look at your competitors.

It is important to note who your competitors are targeting as well and who their present customer or clients are. The reason is you will have better results if you do not pursue the same audience as your competitors. Find another niche that they might be neglecting and focus your North Myrtle Beach direct mail campaign on that market, this way you build your own specific audience.

  1. Evaluate your product/service.

Draw up a list of each feature of your services or product. Beside each function, list the advantages it gives you and your consumers. For instance, a graphic design provides top quality layout solutions. The advantage is a professional image. An expert photo will certainly bring in even more consumers due to the fact that they see the firm as professional and credible. So inevitably, the advantage of top quality layout is acquiring extra clients as well as making even more sales.

When you have your advantages created, make a list of individuals who may need these advantages. As an example, a photographer or graphic artist can decide to target companies thinking about increasing their customer base with brochures or flyers. While this is still basic, you currently have an audience to start with.

  1. Select certain demographics to target.

Do some research regarding other potential customers who may need your product or service, including those likely to purchase,

  • Figure out just how your product and services will match your target’s way of life.
  • When can they use your product or service?
  • What attributes are most enticing to your target?
  • What marketing platform does your target rely on for information?

Keep in mind you could have more than one specific niche market. Identify your direct mail marketing campaign and if it needs to be sent to each and every niche market. If you could reach both niches effectively with the same message, then you have probably broken down your niche market effectively.  Additionally, if you discover there are just 50 individuals that fit all your standards, perhaps you need to reassess your target. The method is to locate that equilibrium.

Specifying your target audience is the tough component. When you recognize that you are targeting, it is a lot easier to identify which media you could utilize to reach them and what advertising messages will work effectively with them. As opposed to sending out direct-mail advertising to every person in your area, you could send it just to those that fit your requirements. This way you can save up on your marketing budget and achieve higher return on investment.

Call Unlimited Printing & Signs if you need professional help with your direct mail marketing campaign.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

Direct Mail Homerun

5 Tips To Ensure Success Of Small Business Direct Mail

April 22, 2019
, , direct mail

In some cases, the ideal way to defeat your competitors is to avoid playing their game. A lot of us know about Billy Beane’s and the Oakland A’s story, albeit just a brief overview: Billy Beane, A’s general manager, was trying to operate a major league baseball team despite having only a modest budget. Knowing that he just could not remain competitive making use of the well-known methods of building a team, Beane used an unusual method of statistical assessment, and managed to come up with a competitive group with overlooked, but talented participants. Because of his one of a kind technique, the A’s made it to the playoffs in four consecutive years. This is where direct mail comes into play.

Small business proprietors must deal with their marketing as though they’re the Oakland A’s. You simply can’t spend and even squander cash on direct mail North Myrtle Beach campaigns using methods that are being used by big company, so here are five tips to help you make the most out of direct mail spending budget and boost your return on investment.

Perform a (Minor) Test Run: You have unquestionably worked very hard on developing your direct mail material. And you need to be happy with it, yet chances are it’s far from perfect. This is exactly why tests are so important. Needless to say, you may not be ready to spend the money for delivering an experimental batch to all those who are on your mailing list. As an alternative, send the postcard to a small percentage of your list and evaluate the responses. Monitor the number of calls you get, and attempt to get some useful suggestions from those individuals who follow through. You may also take this chance to divide the test two distinct designs to determine which is best suited.

Set Objectives: The most obvious objective for a direct mail marketing campaign would be to get more business. However you must take your strategic preparation a couple of steps further to help make your campaign successful. Set objectives you wish to reach for the

  • response rate
  • new customer rate
  • return on investment
  • all the other metrics you need.

These targets will prove useful if you are working on your test campaign. If you are not reaching these figures on your test, you should definitely make some modifications.

Make Good First Impressions: Picture that you are a door-to-door salesperson. You have around 5 seconds to obtain the attention of a homeowner. That is one opening line which makes a real difference between making a sale and seeing the door get slammed in your face. Your envelope or the outer packaging serve as the opening line of your direct mail campaigns. Using tailor-made envelopes that has a brilliant line or interesting photo, rather than the typical #10 envelopes could make a huge difference between having your materials read and opened and being thrown away in the trash.

Add a Call to Action: With regards to making your very own piece, in some cases you cannot see the forest for the trees. It might appear apparent to you that the receiver must do something, however, you have to be specific when making your postcard. Inform the receiver precisely what they need to be doing. Be it “Visit our Website” “Act Now before the promo code expires” or ” contact us today”, a highly effective call to action is a crucial part of direct mail marketing.

Mail to the correct List: If you are delivering this direct mail piece to everybody who has ever set foot in your shop or signed up on your website, you are throwing away cash. Segmentation is extremely important, and delivering your direct mail item to the correct target audience could enhance ROI by reducing your spend. Give some thought to who your direct mail material will entice the most, then eliminate anyone from the mailing list that does not match that buyer persona.

Keep in mind, as a small business operator, you do not have money or time to throw away like large firms. However, these 5 strategies can assist you in defeating them at their very own game!

The Unlimited Printing and Signs can help you save time and money with your direct mail piece. Stop by today to discuss your specific marketing ideas and let us help you make the impression your business needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

Direct Mail Myrtle Beach

Successful Direct Mail Campaign Tips For Real Estate Agents

November 7, 2018
, , direct mail

E-mail marketing may be the cheapest and fastest alternative to convey messages today. But when it comes to advertising, direct mail campaign is still best especially for real estate agents. However, most real estate agents would just go for e-mail marketing rather than a direct mail campaign.

But did you know that e-mail marketing costs more and is less effective than it direct mail counterpart? This is why:

  • Leasing an e-mail list lawfully might be tough (e-mail activity is governed by the CAN-SPAM Act).
  • Sending bulk undesirable e-mail is technically not against the law. Nevertheless, lots of people dislike it. It might likewise get you disallowed by your web service company.
  • Premium e-mail lists – the type that would generate reactions – might be pricey. And these e-mails are typically not related to a real physical address – so they are not geographically unique to your place.

Advantages of Direct Mail Marketing

The benefits of direct-mail advertising consist of things like:

  • having the capability to concentrate on a particular place – which is necessary for an organization constantly handling locations.
  • Another vital benefit of a direct-mail advertising nowadays is that the area is less busy – lower number of associates sending direct-mail advertising you will have a chance to in the mailbox.

This is why direct-mail advertising marketing, with the competence of Unlimited Printing & Signs, might be the best tool that can be utilized by real estate agents.

Four Successful Direct Mail Campaign Tips

  1. Always stay connected.

Despite what your goal is, whether to create leads, to transform leads into potential customers, or to leave an impression to your future customers and those inside your circle of impact, you need to constantly exist – sending only one mail will not suffice and will not generate the response you want.

Keep in mind that:

  • Only 2% of sales are produced upon the 1st contact
  • Only 3% of sales are produced upon 2nd contact
  • 5% of sales are created upon the 3rd contact and just 10% of sales are created on the 4th contact
  • So 80% of sales are produced on the 5th to 12th contact
  1. Focus.

It is very important to understand that you need to focus your mailer to a specific audience utilizing a targeted subscriber list. That is if you wish to be successful in the real estate business.

By utilizing a leased subscriber list, you might lease from a list of homes found in a particular ZIP code or possibly in a particular radius near your workplace. Promote yourself and let them understand that you are their “the area professional.” You will see a boost in your reaction rate. You can also lease from an absentee owner list, which is described as the non-owner occupied list. Ask the support of Unlimited Printing & Signs if you wish to send postcards to every homeowner who may wish to sell

  1. Check, Assess, Repeat.

When it comes to direct mail advertising, testing is a must. Examining different components in the mailer, various sort of mailers, and a number of lists can help you in enhancing the response rate that your mail yields.

So what does increasing your response rate imply?

To start with, you require to come up with the most educated guess possible about the finest kind of mailer, deal, in addition to the Call To Action (CTA). Real estate representatives who made themselves the “area specialist” had a great deal of success with our flyer self-mailer, which they utilized as a newsletter. All the others who are looking to promote their services as being a listing representative to all absentee owners succeeded, thanks to our appealing graphics and big postcard. Evaluate out different headings, images, CTAs, and deals. Discover how those changes impact your response rate.

  1. Make the most out of Quick Response (QR) codes.

You may believe that it is paradoxical to prevent one innovation, which in this case is the e-mail while embracing another one, which is the QR code. Nevertheless, this part-mobile, part-direct tool can provide you a lot more and it is simply not a marketing pattern. If they are scanned utilizing a Smartphone, QR codes will reveal a text, and after that bring the user to a specific site, and even call a specific telephone number. It is rather basic to include a QR code on your mailer. All you require to do is utilize a web-based QR code generator, produce a sensational mailer style, and after that continue doing the exact same actions that you usually do when it concerns publishing your style to a web2mail provider.

The real estate market is crowded in Myrtle Beach. Stand out from the crowd with direct mail and the help of the experts at Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

direct mail

Tips For A Successful Print Marketing Campaign

October 16, 2018
, , direct mail

Being aware of the fact that print marketing can be your most powerful marketing weapon is different from actually getting successful results from your print marketing campaign. To help make sure that you have a profitable and successful direct mail postcard marketing campaign, here are some tips that you can follow.

The first thing you need to do is determine your campaign’s goal. These include knowing what you want to achieve and how do you want to gauge the success of your print marketing campaign. You need to set your campaign milestones. For instance, you can set your target response rate at 5% and your return on investment at 180%.

The next thing that you have to do is to determine your target audience according to demographic data, which includes:

–    Age

–    Income

–    Gender

–    Hobbies

–    Geographic location

–    Shopping habits

Once that is done, you have the option to either rent or buy a mailing list that is composed of customers who meet your set demographic criteria. You may also use your in-house list. Keep in mind that your whole campaign will depend on you convincing these prospects to help you reach your goal.

You may even consider creating a special offer for a limited time period that promotes a great deal, which your customers really want. After that, you should make your sales copy and be sure it has a bold headline, a list of advantages, as well as a strong call to action. You need to integrate a tracking system like a coupon code or a coupon. Don’t hesitate to seek out the help professionals like Ultimate Printing & Signs to make sure that your copy is perfect.

In terms of the design, you also need to create one that will be attention-grabbing. Your copy should not only be noticeable but also be able to encourage prospective clients to take the next step of the buying process.

The next step involves the paper that you will use for your print materials. Ultimate Printing & Signs always recommend for postcards to be printed on a top quality paper stock. Prospects included on your mailing list will appreciate the print material more if they can see that it is well prepared.

You also need to track all of your responses as well as the sales so you will know your return on investment. After that, what you need to do is to compare your goals and your actual ROI. If the results of the campaign have met or even exceeded your goal then you can safely say that it was a successful one provided that it will provide similar results if your print materials are sent to a similar mailing list.

You should also have a control postcard, which you know is effective. You can use this to make minor changes and test varying conditions against it to determine if there are ways for you to improve the performance of your campaign. Always remember that a direct mail marketing strategy like this is not just simple but also highly effective when done properly. If you are eyeing long-term then you need to send several direct mailers at regular intervals.

Keep in mind that there are other ways for you to benefit from print marketing apart from direct mail. What is important here is for you to be able to get the correct message to the appropriate target market at the perfect time.

If you want to achieve all these, then you should turn to print marketing instead of all the other marketing channels out there. Ultimate Printing & Signs is more than happy to help you achieve your goals.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/