print materials

How To Have A Successful Trade Show Using Print Materials?

 

Having a successful trade show means doing a lot of things. These include extensive planning, effective promotion, and attractive displays. These three aspects, different as they may seem, share one thing in common – print materials, which make sure that all phases come together eventually.

You need to prioritize the promotion of your forthcoming tradeshow. If you do not promote it then your target market will never know about it. Meanwhile, your display can either be a deal maker or breaker during your trade show.

If you wish to have a successful event, here is a checklist that you can use.

  1. Postcards – mailing postcards ahead of time is one of the best ways to let your target market know about your upcoming event. The postcards that you send must have a warm greeting, and important details about the event like the date, time, as well as location. You should also include your booth number so they can easily find you. Be sure to work with a reliable printing company like Unlimited Printing & Signs in the creation of your postcards.
  2. Business cards – handing out business cards are a wonderful way of connecting with your target market. Think about coming up with a generic business card, which only has information about the company but without the names of your employees. This comes in handy whenever someone runs short of business cards because you can just write in the names when you give them out.
  3. Lead cards – business cards is meant for you to hand out your information to your target audience. But lead cards work well if you wish to get some relevant information about your visitors. Once you collect your lead cards, you have to make sure that you do a follow up promptly after the show has ended.
  4. Brochures – when it comes to putting relevant details about your company in a simple to read and small sheet, you have to go with brochures. Keep in mind that this print material must showcase the knowledge of your company’s trade show team. The brochures must be filled with sufficient information that includes the answers to the common questions that your booth visitors would probably ask. Unlimited Printing & Signs can help you create informative and attractive brochures that will surely wow your visitors.
  5. Order forms – Being prepared always to assist your clients place an order shows how committed you are to helping them. This should also be applied when you have a trade show. You should always have order forms readily available. It does not only show that you are well-prepared but it also lessens the risk of losing a client to competitors who may also be on the trade show.
  6. Signage – Your booth needs to have a design that will capture the attention of your target market and draw them to your booth. You have to make sure that your signage is appealing. You can use many things to help you create a stunning signage. Also be sure to prepare the visual aspect of your booth, which includes using a nice looking tablecloth, fabric booth walls, and so on.

How your visitors view your business can also be influenced by the kind of paper that you use. You have to make sure that the Myrtle Beach print materials you use for the trade show are well printed and are of high quality. They must convey that message that you want and it must showcase your company in a positive tone.

 

Once you have figured out what you need, the next thing you have to do is to determine where you want to print your materials. One good option is Unlimited Printing & Signs. Don’t hesitate to get in touch with us if you have questions.

 

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290

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Business Card Myrtle Beach

How To Make Business Cards Stand Out From The Crowd

Professional Business Cards

As wired-in as the majority of us are, chances are you still return from a networking event or a business meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack much more powerful tools of connectivity, why does the paper card still exist?

Think of business cards as more than scraps of paper. When we meet people at a Chamber event, business meeting or at a trade show or conference, it’s important we make an excellent impression, that we communicate who we are, what we do and why that information may be relevant to the person we just met. Your business needs to stand out, and absolutely nothing has yet matched the power and simplicity of handing out a well-designed card– it starts the discussion.

Business cards have a distinct potential for individual connections that can generate leads. Here are ways to optimize the area on that tiny paper canvas.

Business Card Tips

  1. Include appropriate social media links. Since many businesses see social media as a method to tell their story and engage with consumers, it makes good sense to highlight your Facebook page, LinkedIn account, Twitter handle, YouTube channel or Pinterest account on your card. Provide curious new friends a chance to see exactly what you’re about by directing them to social media outlets on which you’re active– however, limit the list to just those that are genuinely appropriate to your business. Which leads me to my next point.
  2. Lose the kitchen-sink technique. While you may be lured to offer a broad range of contact options (workplace contact, mobile phone, street address, email, Facebook business page, twitter ID and LinkedIn URL), a better approach is to cut all unnecessary contact information. Ask yourself: Where do you really engage with prospects? Where might they be more than likely to get a sense of you and your company? Keep in mind, the greatest real-estate hog is a complete street address when generally a city and state will be adequate. People will see much of this contact information when they visit your website or social media sites.
  3. Skip your homepage. This may appear counter-intuitive, but hear me out. It might be that your homepage is not the best place to start a discussion. Your company might be much better served by directing new potential customers and tire-kickers to a company blog site, an active resource page services pages or a landing page with a totally free download or video that’s informative and/or amusing. Numerous homepages are a fire-hose blast of information, however, a blog site or page of devoted material might provide a more workable taste of something pleasing.
  4. Be visual. An easy logo design is a yawner. Attempt using images or graphics that spark conversation and connection. Order more than one card with different images. Display your products, your team or if you are in a personal touch industry such as real estate or insurance – your photo.
  5. Inspire curiosity. One of my favorite cards was that of Michael Simon, CEO of LogMeIn: “Get in touch with me at [e-mail address] or [contact number] to talk business, or if you searching for a suggestion for a fantastic restaurant the next time you are in Budapest.” Concise? Sure. Curiosity-arousing? Absolutely.
  6. Link your online and offline worlds. A card can be a bridge between your online and in-person existence. Consider including a QR code that digitally passes on contact info or directs people to a web page. (However, make certain you’re delivering an optimal experience for the person who scans your code; too many have a bad experience these codes.).
  7. Think about your card as a call to action. Think about producing fine print runs of tailored cards customized to certain events, campaigns or markets. Possibly for a tradeshow, carry cards sharing a special download or show-specific offer. At a cocktail occasion, give out cards that invite partygoers to check out pictures of the gathering on Facebook.
  8. Make your card useful. I’ve seen cards created as mini-catalogs and sales brochures. Just recently, Robert Nolan of Gold Coast Advertisings in Hollywood, Fla., handed me his card– a tiny spiral-bound notebook. Now that’s more than pretty to take a look at. It’s downright helpful.

At UPS Printing, Marketing & Design we not only print your business cards, but we also help you design your cards. Call us today to stop by for a consultation.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

business sign Myrtle Beach

Characteristics of An Effective Business Sign

Starting a new business is not that hard when you know what to prioritize and having an effective business sign is one. You do not need neon lights flashing for people to take notice of your company’s presence. All you need is a business sign, whether indoors or outdoors, that portrays the message you want your clients to know. An effective business sign is taking into consideration the color, graphics, font styles, message and also the dimension of the sign, to name a few components.

Important Characteristics of a Business Sign

  1. Shares Vital Information

An effective business sign should immediately give out vital information to its reader or potential client. By informative, it means giving out business details such as business name, contact number, logo/design, and the business’ physical address. Information such as news of unique sales, occasions or promos– such as totally free coffee offered throughout a certain week can also be included. Efficient indicators positioned inside a company could show shop plans for reimbursements or summaries of items offer for sale.

  1. Visibility is Key

Without obtaining focus, a business sign becomes a liability to a company. Numerous factors come into exactly how noticeable your company sign is such as the dimension and also the elevation of the indicator. Other factors such as business sign positioning or geographical placement, color selection, illumination of shades as well as shade comparison are also important points to consider. High-quality of graphics or digital photography used, the comparison in between history shade as well as the message, typeface dimension of the message and also whether various other media are utilized, such as illumination should also be considered in creating a business sign. Efficient presence suggests a business sign is literally readable by as many individuals as feasible.

  1. Close Distance

Just how close an exterior business sign, such as a signboard, really is to the business establishes its efficiency. A sign that is a far away can trigger the possible consumer to forget he saw it unless there are several signs repeated as the consumer gets closer to the location.

Interior business signs should also be placed in ideal locations– as an example, return or exchange details signs should be straight near the sales register or client service location. However, business signs with purchasing suggestions as well as service or product information must be put straight by the item on the rack or the workplace of the individual giving the solution. Furthermore, alerting signs should be put near to the resource of a possible risk or its option, such as signs to clean hands in a washroom for dining establishment employees.

  1. The Length of the Message

Due to the fact that business signs are placed in a limited area with limited space, the messages they show should be quick and clear. Business signs with too long messages may just bore the reader or possible client. In fact, the longer the message is, the smaller sized font should be used which makes it more challenging to read at a distant. This is specifically true for business signs placed outside. However, business signs placed indoors could have longer messages since the reader can get up close and be able to read the sign longer.

An effective business sign is one that can deliver a brief but meaningful message to its reader, whether place indoors or outdoors. Unlimited Printing & Signs is here to help you with all your signs and banners. Call us today.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290

www. upsprinting.com

Business Printing North Myrtle Beach

Choosing the Most Effective Business Printers

are businesses that provide top quality digital or litho printed product for companies planning to advertise their product and services in the form of brochures, direct mail, flyers, and banners. It is a growing field and with appeal comes enhanced competition. When there are several commercial printers to choose from in North Myrtle Beach there are certain elements that can assist you to select the right one for your business.

Factors That Help You Choose The Right Business Printer

Choice of Printed Material

Every local business wants to advertise their product or service via the print media which includes a selection of media like catalogs, brochures, flyers, menus, schedules, sales folders as well as various other signs and banners. All these advertising materials are needed in to distribute to potential customers. Those commercial printers, like Unlimited Printing & Signs, who have experience in publishing these various kinds of materials on a large scale are possibly the best ones from which you can choose.

Quality of Printed Material

Recognizing that a printer has the ability to publish on a large scale is not the only point that you ought to be concerned about. When you set up a meeting with the printer, they must be able to show you samples of different published media in high quality. The styles, content, structure, as well as colors, need to all be really appealing and appealing.

The creativity of Printed Material

If you desire your services and product to stand out from the rest of the similar services in Myrtle Beach then the business printer which you pick must have the ability to supply original ideas for the print product. For instance, the brochures, sales media or flyers that you have made must stand out and must consist of beneficial material that communicates all the required features and benefits regarding the product or service. The layout should be original as well as not replicated from comparable company flyers. Ask if the printer has a graphics person on staff that can assist you with the design and layout of your printed material.

The Price of Printed Material

Because there are many commercial and non-business printers in every big city, you should have the ability to locate some great prices. Discuss your ideas and the quantity of print material you need with the print specialists at Unlimited Printing & Signs; they will be able to offer you approximate rates for the preferred printing work. We can provide you with various rates depending on quantity, type of paper, number of colors, etc.

Type of Task You Have

There are many different types of printers – those that cater for small to medium-sized printing tasks and those that suit for huge printing jobs. Your option of a business printer will certainly also be largely reliant after the kind of project you need. As an example, if you come from a multi-national firm that invests large quantities on published marketing materials and you need a commercial printer who is able to complete such orders on a specific timetable. Or a home-based business that needs small quantities for specific campaigns.

Unlimited Printing & Signs is here to help you with any print project large or small.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com