A debate has evolved of the last decade over the value of conventional print media; do we really need print and print designers in a world significantly controlled by all things online? Although I can't offer a definitive answer to this what I can say is this; in the time of our grandparents radio was the main medium of home entertainment but when the TV came along individuals quickly started to b...

Below are a few tips that have helped me to become a better and more successful business owner. Being a business owner suggests that you’re frequently forging your own path: No professional guides, counselors or maps will assist you from one action to the next: You'll have to make it up as you go. I've been in business for most of my adult life and it's the only career I've ever understood. In a w...

An appealing trade show display is not all about vibrant colors, loud graphics and fancy lights. It's about a simple and crisp design that speaks a clear message to your audience Table Cover- The fundamentals of an effective table cover are very important. If you aren't provided a table cover by the expo promoters, or don't like the ones provided, here are some suggestions. Good throws conceal...

Brochures prevail as marketing tools. Consumers expect and ask for brochures. They fit nicely in conventional envelopes for mailing, in brochure racks for displaying, and in your hand for passing out. Some businesses and sales people utilize their brochures often and to maximum impact, and it is these experts who typically come to me and ask, "How do I make my pamphlet better?" Exactly what they a...

On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business. Signs Are Effective Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, new...