A debate has evolved of the last decade over the value of conventional print media; do we really need print and print designers in a world significantly controlled by all things online? Although I can’t offer a definitive answer to this what I can say is this; in the time of our grandparents radio was the main medium of home entertainment but when the TV came along individuals quickly started to believe radio was on its way out yet decades later radio is still going strong. The premise is easy; simply because something new has come along doesn’t necessarily mean that our traditional ways need to go.
For this very reason, even in this day of Facebook marketing, email campaigns and Twitter trending, for numerous companies the need for and the level of success acquired by print marketing techniques cannot be ignored.
Although print may not work for every size business or be thought about as a viable marketing investment especially with the lack of the ability to track return on investment and the analytics might consider it unreliable; for many companies the ideal print product is important to a total marketing campaign.
From brochures to item catalogs to direct mail; both large name brand corporations, small businesses. Retailers and even the brand-new SME‘s are openly accepting print marketing. From the start of the project with design to the print procedure however, it is very important to guarantee that you deal with the best group of print professionals.
Just like online marketing, print design needs experience, ability and understanding which cannot be so quickly accomplished without a skilled agency but how do you know you have made the right option? Whether new to print design or considering changing from your existing choice of printing company; the below suggestions may assist you to get a better understanding of simply what makes an excellent print company.
Choosing a Print Designer
Credibility– If there is something we can be specific about, it is that in today’s instantly linked world absolutely nothing remains secret for long, particularly a mistake which is why it is very important to investigate your selected firm’s credibility. Errors, poor service and a lack of skill will not remain hidden so do anyone doing a little digging. There are a variety of print design companies whose track records speak volume so ask to look at the kind of projects they have completed in the past, the number of and kind of business customers, the capability and the quality of the work that has been produced, you might even ask for customer references and follow up by asking for them to give you real insight into the firm. A good reputation says everything and if you discover a commercial printer that has one; it will certainly work in your favor.
Age– They say that age is however a number however, in the business world it is so much more. The longer a company has actually been around the more effective it will be, after-all with competitors increasing, just coming out of an economic downturn and small businesses far less likely to spend on marketing; a company that has stood the test of time is no doubt one that has actually produced quality work, offered unquestionable service and helped various companies to accomplish results. Ask your selected print design agency about the number of years they have actually be in the print business, the number of customers and obviously customer turnover in those years to assess a good insight into how they work.
Portfolio– With a lot of design firms competing for your attention and determined to obtain your company business you need to be aware of ways to compare those who can talk the talk and those who can walk the walk. No design agency should shy away from flaunting a portfolio of previous work as well as produce a sample in order to reveal top you just what they can do. Getting a mutual understanding of the skill and capacity of the firm is a great way to identify whether they are a best suitable for you.
Whatever the size of your business, there is no reason print ought to be eliminated from your marketing techniques, you just need the best firm to make it all work – from print design to complete full color printing!
UPS Printing, Marketing and Design is here to help you not only with the printing of your marketing materials but also the design. We offer full print design services for any size project. Call us today to schedule a convenient time to discuss your marketing project.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582