banners

A Guide To Printed Banners For Marketers

bannersSoft signage or printed banner advertising remains to be one of the most successful marketing activities that are available for brand managers and advertising experts. Versatile, effective, long-term, and cost-effective, the range of materials as well as print output technology today offers a robust platform that will help reinforce your brand message each time your banners are seen both in and out.

Using wide as well as grand format print output to make huge exposure, banners that are vibrantly printed graphic lets your brand to stand out from the crowd, which keeps your message top of mind each time your banner is seen. A colourful print result lets graphic banners to correctly translate lifestyle imagery, linking products as well as people to your brand message. Consider these large, printed banners are billboards that are flexible without having to spend too much, which are commonly associated with out of home advertising.

Myrtle Beach banners are not only for outdoor application or single sided printing. Go to the mall and you will see oversized soft signage hanging overhead and they have been printed double sided. If you check the parking lot of the shopping center, you will see vinyl banners in long poles and they have been printed on both sides as well. However, double sided printing also has its own set of challenges so be sure that your commercial printing company is experienced with print registration so they can achieve perfect alignment.

Designing Large Graphic Banners

If you are designing large graphic banners, you have to remember the three second rule. According to the rule, your target audience must see, read, and understand the message on your sign or banner within three seconds or less. To be successful in achieving this rule, you have to follow some guidelines. Your lettering must be kept to two different font weights or styles at most. You should use contrasting colors like white on blue or yellow on black. You need to choose one image and a simple message. When trying to test for success following this guideline, stand back from the design you created. Close your eyes and open them for three seconds. Close your eyes once again. If you can read and understand the message printed on the banner within that time, your target audience will do the same too. Select one photo and a simple phrase that captures attention and encourage clients to go inside your store to get more information.

A printed banner that is compelling focuses on communication. You need to tell a great story and make a solid impression whether it is for a sale event, a grand opening, holiday, or a special promotion. Repetitive, targeted, reusable, high ROI, and effective banners are test and proven methods used by marketers as well as brand managers who are looking to get maximum visibility.

Call Unlimited Printing & Signs if you are looking for a reliable printing service that can help you create and produce effective banners for your company or event.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

commercial printing

Tips For Preparing The Perfect Print File

commercial printingSo you have set up your store and you are all set for the first sales. But there is one thing that your business still needs, the print file, so your design could be showcased. And just when you think you’ve nailed it perfectly, an order came, it goes into processing, and something unthinkable takes place, your order has been put on hold! The printing has been delayed and you have to make some adjustments to the design so you can get the right print file. That doesn’t need to happen. There are ways for you to get it right the first time around. Listed below are some of the most common print file errors and how you can avoid them according to reputable commercial printers.

Basic Graphic Requirements Of Commercial Printers

The product’s quality will depend on the print file that you will submit. Therefore, if you would like make sure that your design looks perfect and prevent order holds, you have to follow the basic graphic requirements. A few things you need to keep in mind are:

  • Maximum size of the print area will rely on the product you choose. For instance, it should be 12.16 inches for t-shirts, 9×3.5 inches for mugs, and so on. If you want the best results, you should use the templates provided by Myrtle Beach commercial printers. That way, you don’t have to worry about the dimensions or the DPI settings because they have all been set for you.
  • File resolution recommendations. For most of the products, the print file needs to be a minimum of 150 DPI or dots per inch to make sure that it will have the best print quality. However, there are certain products that need 300 DPI so be sure to what the file guidelines are.
  • The accepted print file formats are JPEG and PNG

Why Your Orders Have Been Put On Hold

Bad print file quality – resolution is crucial. The design will be pixelated and blurry if you print a low resolution file that’s been scaled up. It is something that you don’t want to send to your clients. If you are not sure about the DIP setting, it is best to ask your printing service provider for the must follow guidelines.

Improperly Used Transparencies

Although the transparent components in print files are fine for a few products, these are not recommended for DTG printing since the white underbase is going to show through. This would make an extremely speckled appearance that could be linked with poor quality.

Print File Has A Solid Background

Don’t use background unless it is an integral part of your design. This is essential for the design that you would like to print on apparel. In case you are printing design with a black background on a black garment, you will be left with a grey coloured rectangle surrounding your design. That’s because the prints on the dark garments need a white underbase, and consequently, the printed black would be a lighter hue compared to the actual garment.

Call Unlimited Printing & Signs if you are looking for a reputable commercial printing service provider.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

commercial printers

Choosing Commercial Printers For Your Project

commercial printersAs one of the oldest sectors, there are countless commercial printing options , but what exactly are the differences in printing methods and services, and which one is the best choice for your project? There are three key factors that would help you find what kind of printing services is best for you and your budget. Production speed, quality, and quantity.

Provided below is a rundown of the kinds of commercial printing services and everything that you need to know about them.

Desktop printing

If you only need a couple of flyers to be printed then a desktop printer is a good option. Whether it is an inkjet or laser, printers you have in your office or home can create instant copies with good quality when utilizing good paper. When your quantity requirements increase, however, your actual paper and ink cost could get costly as a DIYer. To lower the per piece expenses, or if you would like higher quality, special printing effects or maybe promotional printing on substrates other than paper, you will need to find a printing service for your project.

Digital Printing

A digital file will be sent from a computer to a toner based copier or digital press. Since there are lower set up costs, digital printing services are cheaper for low run printing like 100 postcards or flyers, or a few posters, or for making complex document compilations like training manuals. Another reason to use digital commercial printing Myrtle Beach is its fast turnaround time. However, when it comes to having that professional look, digital printing lacks some of it especially when compared to conventional commercial offset lithography printing, but as the equipment these days continue to improve, it is getting much closer.

Offset Lithography

Offset printing is the most common type of printing service. The process involves transferring ink or offsetting ink, from metal plants into a rubber blanket or cylinder and then to the paper. This method of printing can accommodate massive commercial printing needs. Business cards, catalogs, postcards, and glossy brochures are common projects done through offset printing. The advantages include higher quality color and details and cheaper unit cost for volume quantities. The process can take a bit longer compared to digital printing.

Gravure Printing

Rotogravure presses are by far the widest and fastest presses in operation and they are mostly utilized for great industrial runs of magazines as well as direct mail catalogs.

Thermography, Engraving, Screen Printing, and Flexography

If you are using fine stationary, then engraving is the best process. Meanwhile, if you need a raised printing or engraved effect, then you need thermography. Flexography is used on food labels and other packaging. It could also be used to print on non paper mediums like plastic, cellophane, and metallic films. Lastly, screen printing works well for billboards and T-shirts.

Call Unlimited Printing & Signs if you are looking for a commercial printer that can handle all of your commercial printing needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

brochures

Successful Branding with Brochures

brochuresYou’re on vacation and walk into your local Chamber of Commerce and see a literature box which holds a multi-fold brochures describing delicious foods, glorious views, and brilliant descriptions of life in the city. On the counter of a local family pet store you find a brochure marketing specials, training suggestions, and referral plan for passing the word to new customers. You the box of parts for the new entertainment unit you just purchased and find an instruction guide starting with piece 1 and ending with the last piece to construct your unit.

What ties these diverse experiences together? The sales brochures. Every one of them tells a story created to either charm a possible customer or strengthen the relationship in between a business and an existing client.

The objective of a sales brochure is very different from a newspaper or magazine or radio advertisement. The objective of the ad is to capture the attention of the reader or listener, planting a seed of awareness to be built on later. A sales brochure needs to assume that the seed has actually been planted, and its objective is to feed and water that seed to achieve the desired results. The very best brochures promote a direct reaction, taking the reader from initial seed to producing plant, or turning the reader with a box of jumbled parts to a consumer all set to use a new entertainment unit.

The Brochure Three-Step

When sitting down to develop your sales brochure, action one is to consider the customer’s requirements. Discover what information they most want to obtain and the style where they want it communicated. If it’s a pet-supply shop doing a monthly newsletter, the content of the piece should be timely and presume a level of prior knowledge. If the subject is a high-end vacation trip, the picture painted by the pamphlet should be more in-depth, as the reader likely reads about the place for the first time. You’ll need a list of attributes to highlight, a list generated with the aid and blessing of your

Before you go to print is the time to get on the same page with your prospect. It’s a lot simpler to discover a new course before you has invested a great deal of effort and time going down a path that may end up being a dead end. Take good notes throughout this step, as it will assist you stay focused and remind your customer what they asked for.

Action 2 is to think like the pet owner who wants that brand-new squeaky toy or the frazzled city slicker considering the weekend in the country; in other words, the people from whom you want action of some sort. Think about these questions:

  • Exactly what does your audience require?
  • Who is the customer? The reader has to understand name of business. If the reader remembers the photo of the hotel but not the best ways to make contact, your brochure has stopped working. Feature business name plainly in the design, or know why you don’t need to and make a conscious choice to downplay it.
  • Where is the client? If you anticipate readers to do something with the info in the brochure, it needs to contain a means of contacting you, be it contact number, address, or URL (ideally all three).
  • Who is the audience? You can’t take a brochure Myrtle Beach that was originally designed for another purpose and simply drop in new images. Taking a brochure that was designed for an amusement park and turning it into a brochure for an oceanfront hotel just won’t work.

Step 3 is to consider the use of images. You’re going to create a piece that will become part of a more comprehensive branding plan. This may be the first marketing piece ever done by your company, or it might be the hundredth. The proponents of modern branding specify you need to strive to build a cohesive brand name identity that carries throughout different marketing media.

To preserve consistency, consider ink options (2 vs. 4 color, flat vs. varnished), use of white space, font selection, image style, type of paper, size of the piece, etc. Strive for original images and avoid stock photos. Especially stay away from Google images as many of them are copyright protected.

Creating with branding in mind shows that you’re thinking about your customer’s long-term desires. This will increase the opportunity for future business. Unlimited Printing & Signs is here to help you with your brochure creation and branding.

Need help in creating a professional looking brochure for your business? Call Unlimited Printing & Signs now.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

commercial printing

6 Key Points To Know About Commercial Printing

commercial printingA commercial printing company is a service oriented firm that caters to the printing demands of their clients. They offer several services that range between the printing of business cards to posters. You can print your own design or you can select from the ready-made templates offered by these online firms. As previously mentioned, print companies can serve and develop your desired prints. Don’t be surprised to discover just how this kind of firms have evolved to serve you much better.

Convenient Commercial Printing Features and Services

In order to provide prints as well as services that compliments the needs of their clients, commercial printing companies have acquired various innovation. There are different online amenities and features you need to consider to obtain an optimum printing experience.

Hard Copy Prints Sent the Following Day

Hard copy proofs are handy and it does not matter where you are located in the United States. Printing companies like Unlimited Printing & Signs that operate online can print out a hard copy proof for a price you can afford and they will ship it out the following day. Those who regularly print and are meticulous regarding their printing projects know just how good this service is. You could see with your own eyes the color of the design once it has been printed through the hard copy proof. This is crucial to regulate and maintain color accuracy in your print materials.

Shipping Services

You can even have your print materials shipped out to other places if you work with a commercial printing Myrtle Beach company that is connected to a reliable logistics company. It doesn’t matter if you’re online and then billed in Myrtle Beach and you want your prints to be sent to a different state. It is much like online shopping.

Mailing Services

Mailing service must not be confused with shipping. Mailing is linked to direct mail marketing materials where your bulk orders are individually address ink-jetted, pre-sorted, and then CASS certified, and dropped off in the local USPS, and then finally snail mailed to all of your clients who are included in your data base or mailing list.

List Service

This complements and coincides with the mailing service. You can get business as well as consumer reports from a credit consumer report company that can offer you the mailing list with demographics on who would best use, purchase, and are actually interested in the products or services that you are promoting through your print materials like brochures, postcards, and catalogs.

Given this, you will not have any problems sourcing out a mailing list. You can simply coordinate all of this with a printing company. You could print and mail them at the same time. These services will not just help you save time but money as well.

Design Tools

In the past, the options for prints were very extreme. You can choose from ready made print materials or upload your very own designs so that they can be printed. Thanks to the flexible design took, you will get to pick from a template, deal with all the details from the images to the text and make your own print online without much difficulty. You could get professional quality prints and design at the same time without having to pay more.

You also do not need to restrict your choice to offset printing because most commercial printing firms have digital printing technology. And so, if you would like a rushed job as well as a small number of prints, you can just do this without too much difficulty.

Commerial printing companies like Unlimited Printing & Signs have all these so they can bring convenience and ease to all their clients. This will greatly reduce complex printing procedures that make clients intimidated and anxious to print. With all of these great developments, you could print as much as you want and with much satisfaction at all times.

Call Unlimited Printing & Signs for all your commercial printing needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com