Soft signage or printed banner advertising remains to be one of the most successful marketing activities that are available for brand managers and advertising experts. Versatile, effective, long-term, and cost-effective, the range of materials as well as print output technology today offers a robust platform that will help reinforce your brand message each time your banners are seen both in and out.
Using wide as well as grand format print output to make huge exposure, banners that are vibrantly printed graphic lets your brand to stand out from the crowd, which keeps your message top of mind each time your banner is seen. A colourful print result lets graphic banners to correctly translate lifestyle imagery, linking products as well as people to your brand message. Consider these large, printed banners are billboards that are flexible without having to spend too much, which are commonly associated with out of home advertising.
Myrtle Beach banners are not only for outdoor application or single sided printing. Go to the mall and you will see oversized soft signage hanging overhead and they have been printed double sided. If you check the parking lot of the shopping center, you will see vinyl banners in long poles and they have been printed on both sides as well. However, double sided printing also has its own set of challenges so be sure that your commercial printing company is experienced with print registration so they can achieve perfect alignment.
Designing Large Graphic Banners
If you are designing large graphic banners, you have to remember the three second rule. According to the rule, your target audience must see, read, and understand the message on your sign or banner within three seconds or less. To be successful in achieving this rule, you have to follow some guidelines. Your lettering must be kept to two different font weights or styles at most. You should use contrasting colors like white on blue or yellow on black. You need to choose one image and a simple message. When trying to test for success following this guideline, stand back from the design you created. Close your eyes and open them for three seconds. Close your eyes once again. If you can read and understand the message printed on the banner within that time, your target audience will do the same too. Select one photo and a simple phrase that captures attention and encourage clients to go inside your store to get more information.
A printed banner that is compelling focuses on communication. You need to tell a great story and make a solid impression whether it is for a sale event, a grand opening, holiday, or a special promotion. Repetitive, targeted, reusable, high ROI, and effective banners are test and proven methods used by marketers as well as brand managers who are looking to get maximum visibility.
Call Unlimited Printing & Signs if you are looking for a reliable printing service that can help you create and produce effective banners for your company or event.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582