The holidays are just around the corner and that means we are about to face the busiest buying season throughout the year. This time of the year is a “make or break” for several companies, which also needs to have a strong showing in the fourth quarter. What campaigns and marketing initiatives have you launched to ensure a successful end of your for your company? If you want to have a successful holiday season, here are five important tips that you should know.
Begin Marketing Now
- Begin your North Myrtle Beach marketing efforts now so you can acquire early holiday business at a time when you still have little competition.
Traditional thinking believes that consumers start their holiday shopping after Thanksgiving. This may have been applicable a few years back, but things have changed following the online shopping revolution. According to research, online spending begins to increase as soon as early October and numerous large-scale retail chains are kick starting their sales well before Thanksgiving in order to compensate. One thing holds true here: consumers are all set to spend before the month of November. With countless companies still sticking to the old-fashioned way of thinking and waiting around for “Black Friday” to kick off their promotional campaigns, advertising early (offline and online) offers your company countless untapped opportunities.
Mail Early and Regularly
- Mail early and regularly so you can give your consumers all the chances they need to make a purchase.
While your rivals are waiting, you can begin marketing by sending out your mail now before the mail stream begins to be filled with your competitor’s marketing materials. Making sure that your clients get your mail early with the help of Unlimited Printing & Signs, you can send them similar materials multiple times over the coming months, which means they will have lots of time to make a purchase from your company. The typical mistake on this part is waiting around to see the performance of the first mailer or attempting to time its peak. Considering that the production, as well as delivery times, stretch throughout the busy holiday season, you will not have any time left to spare to respond. You need to plan accordingly and ensure your promotional campaigns are set in advance to make certain all your mailers are distributed.
Sell on the Internet
- Do not be afraid to take on aggressive marketing for your customers on the web.
It is common knowledge that online shopping has grown immensely these past few years and it is expected to continue to grow. About $175 billion was spent by online shoppers in 2007. In the year 2012, online shopping was projected to go beyond $335 billion, according to Forrester. In addition, online shoppers were less affected by the economic slowdown compared to general consumers. Considering the present economic climate, you should not disregard this money making channel. With amazing deals such a free shipping, low rates, or perhaps the value-added solutions like gift wrapping, transforming online sales is way easier during this season.
Boost Online Sales Through Direct Mail
- Focus on online buyers efficiently using direct mail, it creates an excellent one-two punch through email.
Effective online marketers will inform you that among the best methods to make the most of online sales and traffic is through the use of direct mail, which targets consumers and lures them to the internet. Email is wonderful – especially when you have got opt-in addresses. In case you do not have them or you wish to ensure that you reach all of the customers who are on your list, the ideal method to achieve this is through direct mail, which is one of the services offered by Unlimited Printing & Signs. Experienced marketers are well aware that you need to target your consumers through a strong blend of conventional and web-based online marketing. Contemporary postcards can assist you in targeting online shoppers and attract more of them to your site.
Consider Regular Seasons
- Do not just market your company before the holiday season – be certain to get a share of the sales after the holidays.
Take a tip from the experts – the sales after the holiday season are extremely popular, may it be individuals exchanging gifts that they don’t like or need or spending the cash they received during the holidays. Being able to reach your clients after the holidays using well time mail can assist you in liquidating the last of your inventory for the end of the year or begin your preparations for the next year through your New Year’s promotional campaigns. Consider direct mail as a practical investment technique – you do not wish to be trying to time the market.
Be sure that your promotions are consistent before and after the holiday season to make sure that you are always on the mind of your clients every time they are ready to make a purchase. Ask the help of professionals from Unlimited Printing & Signs.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582