Business owners think that to become successful in their chosen business they should have the following points ready:
- a properly written business message
- the right font color and size
- the appropriate logo
- Well researched target market
But then, how can these factors be applied to achieve an effective advertising and marketing project? The answer, according Unlimited Printing and Signs is a vibrant and eye-catching printed marketing materials. In fact, this is the foundation to any type of successful marketing initiative because it is the best means to let potential clients know about a business.
Here are some reliable suggestions to use when branding your business using printed marketing and advertising products.
- Company identity plan
Having an identity plan is the initial step when it comes to starting a branding campaign. This type of marketing initiative is different because it lacks the same appeal as other branding initiatives, but supplies a larger audience that is vital to an effective branding project.
A strong business identification plan consists of a business card, letterhead, envelopes, sales brochures and presentation folders. The magic of the business identity plan is that each document you distribute to consumers strengthens your business image.
- Direct-mail advertising
This method puts your message in the most effective place possible–right into your potential clients’ hands. Direct-mail advertising could be anything from basic postcards, leaflets to an 80-page directory and even multi-piece sales letter plans. Effective branding that will keep your business on top of clients’ minds could be attained with direct-mail marketing. If at first, your direct mail marketing efforts do not succeed, it does not mean that it will not work on the next marketing efforts. Basically, the more frequently you send mail (without overdoing it),the higher the client response rate.
- News/Press release
This type of branding initiative needs to be published on a company’s letterhead and distributed to the media. News or press releases are effective branding devices, because, if your information is published, you obtain impartial third-party recognition and the possibility of getting clients you never though you could get.
- Point-of-sale displays
Effective marketing campaign can be found on POS displays such as a discount coupon, sales brochure and even a food menu that could improve your branding initiatives, due to the fact that they are voluntarily taken home. One more way to use POS is to fund a charity through a retail outlet that asks clients for a tiny contribution. This then leads to their names being positioned on die-cut forms as well as taped to the wall surface for all to see. All you need to do is supply the published intermediaries and include your business’s name as well as logo design. Your brand name will certainly show and project a good reputation which could encourage and inspire other companies to do the same.
- Sticker labels
Sticker labels supply one of the most enjoyable branding campaigns and also possibly one of the most innovative. You could stick customized sticker labels to anything– note pads, automobile bumpers, bathroom stalls, floorings, wall surfaces, home windows, mirrors, submitting closets– you name it, you stick it! It is better if you could develop an enticing sticker label layout that clients will want to keep. In some cases, your company could also give out sticker labels to kids at ceremonies with an adorable tag that display your logo.
- Organizers/ Planners
DO you want clients to remember you on daily all year long? Why not distribute calendars or planners. This is the simplest as well as most efficient branding approach since it is cheaper to produce and customers see it on their desks daily.
Give Unlimited Printing and Signs a call for help with branding your company. Whether you are brand new or have been in business for years, we can help you be identified with your target market with great branding of your business.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582