Data from the National Retail Foundation revealed that between 20 and 40% of yearly sales for small and mid-scale retail businesses occur during the November and December. Given that during this time consumers buy physical gifts more, how can non-retail businesses boost their sales?
If you are a company that offers services and not products, do not sell your business short during the holidays. Check out these five marketing tips that can help you stay in front of your existing and prospective customers. There is a way for you to end 2017 with a bang!
Give Gift Certificates
We can all agree that we are now living in a material world. Since minimalism is in trend these days, why not encourage your customers to buy and offer services as gifts for their loved ones this holiday season. As a Myrtle Beach marketing tips, you can prompt your clients to opt for this gift idea by featuring it as a discount. For instance, why don’t you offer a $100 massage gift certificate for only $75? Consumers will definitely see this as a good deal.
Make sure you specify the kind of person who will enjoy this kind of gift certificate. Take for example, “Give the special woman in your life a nice treat. Let her get a massage so she can relax and feel pampered at our day spa facilities. Appreciate the things that she does for you by letting her enjoy a relaxing day at the spa.”
You can entice customers to choose the experience route this holiday season by using your imagination and creativity when packaging your gift certificate. Seek the help of a reliable printing company like Unlimited Printing & Signs to help you in the design and printing of your gift certificates.
Launch A Charitable Initiative
You may also decide to donate a portion of the proceeds to a charitable organization. This is the season of giving and don’t you just love the feeling of being able to give back? By coming up with a campaign, wherein a part of its proceeds goes to a charity of your choosing, you showcase your company’s beliefs while giving back to the community. Simon Sinek said that people buy why you do it instead of what you do.
A customer recently worked with a moving company who donated their services to people who suffered from domestic violence. The initiative to help the needy within the community was discovered by a news outlet, which released a news story about it. As a result, the moving company had numerous new customers.
But keep in mind that not every charity venture will lead to a free PR. However, you can be assured that they will permit both customers and prospects to know what your company believes in.
Add A Holiday Treat With Purchase
A lot of companies are disregarding the effect of adding a free gift with a purchase. Giving a complimentary dessert or holiday pie with a purchase can entice consumers to buy from you. Spending $12 to encourage a customer to purchase your service that has a much greater value is surely more than worth it. A complimentary incentive can boost sales, especially if the free item is something that clients are buying for the holiday season.
Host A Holiday Party
Keep in mind that you will not be in business if you do not have customers. Taking time to thank your customers by launching a holiday event or party is one good way to show that you value them while getting in front of their friends and family.
A dental office organized a community fall festival. They marketed this event using mailers, which were sent to nearby neighborhoods and to all of its existing customers. The dental office asked people to bring in guests plus the event was free to the locals. They gave a special gift bag during the event and that made their customers feel appreciated. Whether you go for an omelet breakfast, fall festival, or complimentary service event, each of these will permit you to engage with your existing and prospective customers this holiday season.
Send A Handwritten Letter or Card
Receiving a handwritten card or letter in the mail gives that special feeling that a regular email cannot provide. Why don’t you send one to your clients to let them know that you appreciate them? A thoughtful thank you card made by Unlimited Printing & Signs, will not only remind your customers that you care but it will also help you get in front of your clients this holiday season.
In case your business does not sell gift items that can be wrapped and placed under the Christmas tree, don’t worry! You can still take part in the holidays.
Make the most out of the year’s busiest and most profitable time by making a special marketing promotion with the help of Unlimited Printing & Signs, giving out an incentive with purchase, or sending a handwritten note to let them know that you appreciate them.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582