There is sometimes no easy way to break through the communication gap between your product or service and your potential customer. In today’s electronic age, it’s simple for your target market to end up being saturated with on-line ads and e-mail advertising and marketing. It’s time to take a proven method to reaching your leads, print media.
According to PrintIsBig.com, United States and global sector statistics, U.S. advertisers invest on average $167 per person on direct-mail advertising to make $2,095 worth of products marketed. That’s a 1,300% return-on-investment!
Still not exactly sure if investing in print media North Myrtle Beach is right for you? According to Forbes Magazine, print products such as brochures, direct mail and flyers, offer your clients as well as prospects a brand experience that can’t be duplicated online. Below are 6 reasons that stress the importance of print media and why your print media publications will make an enduring impact on your target market.
Print Media has touch and feel. Publications, sales brochures, posters and also other sorts of published products are physical products. These things can remain in workplaces or homes for months or even years after they are distributed.
Has Credibility. Like the feeling you obtain when you see The New York Times or your preferred magazine on the rack, there is something to be said regarding the sensation of legitimacy that originates from print. You have the ability to place the published piece down and return at any moment to resume your reading. And print media needs physical “real estate”. As marketing experts, we like this! A published piece positioned on the edge of a work desk will be there every day until it is needed.
Publish Develops Your Brand name. Printed publications and various other top quality materials is an outstanding way to develop your brand name. It enables you to bring the visual qualities of images, colors and fonts and structure that helps to establish brand acknowledgment.
Reaches a Target Audience. The style and positioning of your ads in magazines, papers as well as direct mail can help you reach your target market, whether it be a specific niche market or North Myrtle Beach clients. By leveraging the information of demographics, you are able to tactically position your brand in the appropriate place at the right time, in front of the ideal target market.
Engages Your Audience. Websites are typically skimmed in just 15 seconds per browse through. When a consumer or potential customer checks out published material, they are more involved for a longer time period. Generally, a consumer spends 43 minutes checking out a catalog or sales material.
Old Trend Becomes New. More companies are opting to advertise online and are leaving the print advertising behind. Print marketing is starting to become new again and you can stand out from your competition with the right combination of online and offline marketing to reach your audience. Online marketing is becoming less effective as email boxes are filled with unsolicited marketing messages. With this in mind, creating and sharing a terrific printed advertising piece ought to be high on your list of critical marketing initiatives.
Fairly new in the business? Give Unlimited Printing and Signs a call for help with branding your company.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582