Traditionally businesses have consistently depended on innovative marketing collateral such as sales catalogs, brochures, infomercials, and various other direct marketing devices to connect to customers. Sales brochures, also referred to as a handout, is a type of brochure designed to educate your prospects and target audience about your company, services and products. A well designed sales brochure does not just have the ability to acquire a buyer’s attention, but also transform him into a loyal consumer.
Usually considered to be the tool of choice for small business owners as well as medium size companies, sales brochures are used by companies of all dimensions to connect as well as affect consumers. Actually, offline or online, individuals still choose to check a brochure before employing solutions from a certain company. After the appeal of more recent use of internet marketing tools, brochure advertising and marketing ideas still function as a premium way to reach consumers as sales brochures have a longer shelf life, as well as better recall among clients.
5 Sales Brochure Printing Tips
Many companies embark on brochure creating and publishing without giving a thought to certain brochure printing distinctions that can make or damage the output. The distinction between a high-quality and even a low-quality sales brochure remains in not only on how they look, but a variety of various other style and message variables.
Below is a list of 5 handy sales brochure printing tips that can help you develop outstanding and excellent looking pamphlets:
1. Be Original and Innovative
Perhaps the most essential variable while creating a sales piece is to make it innovative as well as original. Like we mentioned previously, a pamphlet should share all that a company represents, in a seamless way, to the client. It is essential to have a number of sales brochure advertising ideas as well as a gauge on just what rivals are doing to remain in the minds of their prospects. It also helps to get inspiration for your sales piece from your competitors and ask for suggestions from others and then incorporate those ideas right into your very own marketing piece.
2. Don’t Just Look for a Design Expert
The key to designing a great marketing brochure is good design. However, you want to keep in mind the details that need to be incorporated into the brochure. Not all designers have the ability to develop brochures after reviewing the business as well as its USP (unique selling position). Business knowledge is necessary due to the fact that it aids in getting rid of guess-work by the designer, and helps to create a top notch selling piece. Either the business itself needs to spend the time in feeding input to the designer or must partner with a designer that has business sense.
3. Picking The Right Paper
Making use of a heavier paper could set you back a few dollars, however, the final print looks a lot more professional and could help to persuade a client of your integrity and professionalism and reliability.
4. Designing and Printing Resolution
Images as well as artwork ought to be at the very least 300dpi to guarantee premium result. Nevertheless some business turn to poor quality images to save cost which leads to washed out images and poor quality materials.
5. Account for Print Bleed
The sales brochure style needs to allow for area past the page borders. This will help cover the movement of paper while printing as well as reduce the possibility of inconsistencies in layout.
Although it is very important to promote your business online, many companies ignore the importance of their offline materials and leave the development of their sales brochure to the designer. While creative freedom and ingenuity are important, you as the business owner or sales representative need to understand that a sales brochure represents your company. It is important that you be involved in the process and keep your business goals and target audience in mind.
UPS Printing would love to partner with you on the design and printing of our sales collateral. Call us today to schedule a convenient time to discuss your specific business goals.
Printing, Marketing & Design
North Myrtle Beach, SC 29582